Responsibilities

• Social Channels: Scale Sokin's global social channels, setting strategy, maintaining a strong and consistent voice, and driving measurable growth in engagement and reach.
• Content Execution: Drive content velocity across formats including video, carousels, and thought leadership, building systems that enable faster production without sacrificing quality.
• Influencer and Creator: Build and manage a global influencer and creator programme end-to-end, from identification to performance measurement, with clear commercial ROI.
• Executive Advocacy: Develop a consistent and credible executive social presence for Sokin's leadership, drafting posts, threads, and commentary aligned to fintech and payments conversations.
• Community Management: Own and scale Sokin’s community presence across platforms, leading day-to-day engagement, fostering meaningful interactions, and building an active, high-value audience.
• Analytics and Social Listening: Own performance tracking across social and influencer activity, defining KPIs, building reporting frameworks, and translating data into actionable insights. Leverage social listening to identify trends, audience sentiment, and competitive signals, using this to inform content, campaigns, and overall strategy.
• Agency Management: Serve as the primary contact for agencies or production partners, setting briefs, managing timelines, and ensuring high-quality output.
• Event Coverage: Lead social coverage for events and conferences, building repeatable playbooks that can be scaled across regions and teams.
• Cross-Functional Collaboration: Work closely with Demand Gen, PR, Product Marketing, and socialmedia and content managers across markets to ensure social and influencer activity supports broader go-to-market priorities.

Requirements

• 6–8 years in social media, with at least 2 in a senior or lead role within B2B fintech, payments, or financial services
• Proven experience running influencer programmes end-to-end with measurable commercial outcomes
• Strong background in community management and building engaged audiences
• Track record of building executive social presences that generate reach and credibility
• Hands-on experience with social and community management tools
• Strong flair for copywriting across social and short-form formats, creating clear, engaging, platform-native content with the ability to adapt tone and voice effectively
• Analytical and data-driven, tracking what matters and using insights to inform decisions
• Comfortable operating in a fast-moving global organisation, working cross-functionally with multiple stakeholders

Preferred