Senior Manager, Global Media

Chicago, IL (On-site)

$99K/yr – $128K/yrSenior Level8+ years expFull time

Posted 6 weeks ago

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Job Summary

Own end-to-end enterprise media planning and orchestration to reach Hyatt audiences across guests, loyalty members and high-value travelers, while shaping the channel mix and budget for multiple campaigns.

  • Growth/Media Strategy: own the multi-channel media plan and campaign ROI across paid search, social, programmatic, video, audio, display and emerging channels.
  • Audience & Channel Leadership: define audience segments and ensure media plans reach the right people with cohesive cross-channel experiences.
  • Partnership & Execution: partner with agencies and platform partners to drive awareness, consideration, bookings, and loyalty engagement.

Job Description

  • Develop integrated media strategies that support brands, loyalty B2B and partnerships
  • Develop integrated audience strategies targeting prospective guests, loyalty members, leisure travelers, and high-value customer segments
  • Recommend channel mix and budget allocation across paid search, paid social, programmatic, online video, audio, display, connected TV and emerging channels.
  • Partner with media agencies and platform partners to execute integrated campaigns that drive awareness, consideration, bookings, and loyalty engagement
  • Support development of reporting and presentations that communicate media effectiveness, business impact, and optimization recommendations.
  • Manage media budgets across campaigns and monitor spend pacing, forecasting, and financial reconciliation processes.
  • The role leads media planning efforts across the Hyatt enterprise, overseeing orchestration of work across campaigns as driving strategic media plans for each campaign, ensuing media effectively reaches the right audience and delivers strong ROI.
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Hyatt

Hyatt is guided by its purpose: to care for people so they can be their best. Hyatt’s portfolio includes 1,000+ hotel and all-inclusive properties in over 75 countries across 6 continents. Hyatt’s offerings include brands in the Timeless Collection, including Park Hyatt®, Grand Hyatt®, Hyatt Regency®, Hyatt®, Hyatt Residence Club®, Hyatt Place®, Hyatt House®, Hyatt Studios, and UrCove; the Boundless Collection, including Miraval®, Alila®, Andaz®, Thompson Hotels®, Dream® Hotels, Hyatt Centric®, and Caption by Hyatt®, the Independent Collection, including The Unbound Collection by Hyatt®, Destination by Hyatt®, and JdV by Hyatt®, and the Inclusive Collection, including Impression by Secrets, Hyatt Ziva®, Hyatt Zilara®, Zoëtry® Wellness & Spa Resorts, Secrets® Resorts & Spas, Breathless Resorts & Spas®, Dreams® Resorts & Spas, Hyatt Vivid Hotels & Resorts, Alua Hotels & Resorts®, and Sunscape® Resorts & Spas. Subsidiaries of Hyatt operate the World of Hyatt® loyalty program, ALG Vacations®, Unlimited Vacation Club®, Amstar DMC destination management services, and Trisept Solutions® technology services. Visit www.hyatt.com for more. This account provides information about Hyatt Hotels Corporation, its subsidiaries or affiliates and/or hotels operating under a Hyatt-affiliated brand. Terms like “Hyatt,” “we,” “our,” “us,” and similar terms are used for convenience and should not be understood as precise designations of any particular entity. The account name and certain terms like “employees” are used by this site but may not be accurate. Individuals may identify themselves as working or having worked at Hyatt or a Hyatt hotel, but please note that self-identification should not be treated as confirmation of employment, past or present, by Hyatt or any particular entity or hotel. In some cases, an individual may have been employed by an affiliate of Hyatt Hotels Corporation or by an owner or franchisee of a Hyatt-branded hotel.

Founded in 2018
Chicago, IL, US
87K employees (8 in marketing)

Headcount Trend

Current headcount: ~249

Marketing Team

Marketing Team Size
8 (3% of company)
Median Career Experience
14 years
Median Tenure
4.1 years
Marketing Roles Posted (Last 30 Days)
2