Responsibilities

• Define and own Airwallex’s global influencer and creator roadmap across YouTube, TikTok, Instagram, LinkedIn, podcasts, newsletters, and emerging platforms. Shape strategies for major launches, campaigns, and cultural moments to drive brand awareness, engagement, and virality, while enabling local teams to execute market-specific adaptations.
• Architect multi-layered creator campaigns that amplify major announcements, fundraises, product launches, partnerships, and company milestones. Identify and engage high-impact creators across business, fintech, tech, lifestyle, and culture who can authentically champion the brand.
• Design and oversee systems, workflows, and tooling for creator sourcing, outreach, contracting, approvals, tracking, and reporting. Develop playbooks and templates for regional teams and maintain a robust global creator database.
• Lead end-to-end relationship management with top-tier influencers and agents. Set expectations for performance, negotiate contracts, and ensure consistent brand safety, messaging alignment, and creative excellence.
• Define success metrics across awareness, reach, engagement, and content performance. Oversee dashboards and reporting frameworks, test formats and creators, and implement insights to continuously optimize campaigns.
• Partner with Brand, Product Marketing, Comms/PR, Social, Regional Marketing, and Executive Leadership to integrate influencer initiatives into broader brand and product strategies. Collaborate with Legal, Finance, and Procurement to streamline global creator operations

Requirements

• 8+ years in influencer marketing, creator partnerships, digital marketing, or brand marketing (startup or high-growth tech preferred).
• Proven track record driving large-scale influencer campaigns that create real cultural impact and measurable growth.
• Deep understanding of the influencer ecosystem, platform dynamics, and what drives virality.
• Experience managing global markets or multi-country campaigns.
• Strong negotiation, relationship-building, and stakeholder-management skills.
• Operational excellence - you can design systems, processes, and frameworks that scale globally.
• Ability to move fast, thrive in ambiguity, and execute with precision under tight timelines.

Preferred

• Experience in fintech, payments, B2B SaaS.
• Relationships with top-tier creators, agents, and podcast networks.
• Experience building a global influencer program from scratch.
• Ability to analyze performance data and turn insights into action.