Senior Manager - Global Digital Marketing

Morrisville, NC (Hybrid)

$120K/yr – $150K/yrSenior LevelFull time

Posted 2 weeks ago

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Job Summary

Own global digital marketing execution and governance across regions, driving pipeline through HubSpot-led lead management, data-driven optimization, and AI-enabled workflows while ensuring regulatory alignment and brand consistency.

  • Ownership: Lead and develop a 4–7 person global digital marketing team with clear goals and development plans.
  • Platform & governance: Own HubSpot, marketing automation, data governance, attribution, and cross-system lead handoff with IT and sales.
  • Measurement and optimization: Use GA/GA4, dashboards, and KPI frameworks to drive channel performance and actionable recommendations.

Job Description

Responsibilities

  • Lead, coach, and develop a team of 4–7 direct reports across Global Digital Marketing with clear priorities, measurable goals, accountability, and development plans.
  • Serve as the escalation point and strategic advisor for digital execution, brand alignment, copy review, marketing approvals, digital channel performance, and marketing technology best practices.
  • Own the Global Digital Marketing Plan across regions, channels, and digital touchpoints, ensuring alignment with the Global Marketing Strategy and revenue growth priorities.
  • Own digital campaign execution across web, search, social, email, webinars, and marketing automation platforms, leveraging technology to drive lead generation, nurturing, segmentation, MQL creation, and pipeline contribution.
  • Use Google Analytics, HubSpot, social, advertising, website, and CRM-connected data to assess performance across regions, campaigns, and channels.
  • Translate insights into recommendations, mitigation plans, and optimization actions.
  • Coach marketers on how to interpret performance data and improve campaign planning and execution.
  • Establish KPI frameworks and reporting standards to measure pipeline and digital marketing performance.
  • Serve as a global owner for HubSpot, marketing automation, lead management, reporting, campaign attribution, and data governance.
  • Develop and maintain lead management processes that create efficiencies and clear direction across the integration of multiple marketing systems, including HubSpot and related CRM, ERP, event, advertising, and sales enablement tools.
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Clinisys

3.9 Glassdoor

*Clinisys acquired Orchard Software July 2025 (see press release https://tinyurl.com/clinisysnews)*Clinisys delivers over 45 years of laboratory informatics expertise – built through the combined strength of trusted companies and specialists brought together under one global brand. Today, we support more than 7,000 labs across 42 countries, helping them manage data, maximize throughput, and ensure quality across healthcare, contract services, public health, water quality, environmental sciences, toxicology, crop science, food & beverage, and life sciences industries. With our newest addition of proven solutions, we’ve also expanded our reach into physician office, reference, and veterinary laboratories, further strengthening our commitment to excellence and innovation.In the future, we aim to expand into biotech and pharma to continue growing our mission of enabling healthier and safer communities.Our solutions are designed to scale for the evolving needs of modern labs, and we’re committed to supporting every type of laboratory or remote testing environment – from public or private sector, in-house or outsourced. With headquarters in Tucson, AZ, and key offices in Raleigh, NC, Carmel, IN, Ghent BE, Woking UK, Bangalore IN, Kolkata IN, and across Europe, Clinisys is proud to be the global leader in lab informatics, holding ~24% of the global market share.At our core is a people-first culture – driven by passionate experts who’ve spent decades helping labs run smarter and more efficiently. Informatics is more than technology; it’s our path to a more connected, resilient, and thriving world. Discover how Clinisys is transforming lab informatics – connect with us and be part of the future of global health.

Founded in 1988
Chertsey, England, GBR
2K employees
72% recommend to a friend
77% CEO approval

Traffic Signals

Monthly Visitors
50.3K
Monthly Google Ads Budget
$10.6K
Traffic Source Mix
Search
18.2%
Direct
35.9%
Referral
11.6%
Social
30.9%

Headcount Trend

Current headcount: ~2K

Marketing Team

Marketing Roles Posted (Last 30 Days)
2

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