Responsibilities

• Define the capability vision and outcomes aligned to global and franchise priorities in collaboration with key stakeholders.
• Lead the ongoing evolution of the Campaign Planning and Automation roadmap, leveraging campaign analytics and user feedback to inform prioritization and trade-off decisions
• Translate business needs into capability solutions with measurable success metrics that drive impact across franchises and the business.
• Develop and maintain a roadmap that sequences campaign planning enhancements, automation/journey improvements, template and modular content enablement, segmentation and audience management improvements, Marketing CRM across SFMC and related tools to improve campaign execution efficiency and measurable performance.
• Connect business stakeholders and the Omnichannel Orchestration and Campaign Planning global capability team, ensuring requirements are clearly defined and aligned to strategically important business outcomes and success metrics
• Partner closely with business leads across franchises and functions to bring patient and HCP engagement strategies to life.
• Partner closely with franchise Activation Leads to ensure capabilities effectively support activation needs, timelines, and in‑market execution across brands and end‑to‑end journeys.
• Partner closely with the Tech Lead to align business priorities with technical feasibility and delivery sequencing, ensuring trade-offs support agreed business outcomes.
• Partner closely with the Suite Lead to align capability priorities, scope and roadmap decisions with team-level business objectives, ensuring consistent focus on enterprise outcomes and value delivery.
• Define clear capability requirements, user stories, and acceptance criteria to enable efficient execution and alignment with business partner activity needs.

Requirements

• Bachelor’s degree in business, technology, marketing, science, or related field.
• 8+ years of experience in pharmaceutical, healthcare, or other highly-regulated industries
• Experience in digital product management, product ownership, or demonstrated experience managing the creation and delivery of a product roadmap within a cross-functional team.
• Experience working with campaign planning platforms and executing campaigns in tools like SFMC / Marketing CRM.
• Advanced degree may offset a portion of required years of experience, consistent with global hiring guidelines.
• Experience working in a product operating model
• Experience partnering with product teams supporting digital and operational capabilities.
• Experience working in rare disease or specialty brands, with strong understanding of unique stakeholder dynamics.

Preferred

• Advanced degree (MBA or relevant graduate degree) preferred.
• Experience working in a product operating model
• Experience partnering with product teams supporting digital and operational capabilities.
• Experience working in rare disease or specialty brands, with strong understanding of unique stakeholder dynamics.

Benefits

• medical, dental and vision insurance
• 401k retirement savings plan
• flexible paid vacation