Responsibilities

• Support the development and evolution of brand positioning, value propositions, and brand frameworks across the Classics portfolio
• Translate brand strategy into clear, actionable guidance that informs the guest experience, programming, and on-property execution
• Partner cross-functionally to ensure brand consistency across key touchpoints, including the guest journey, design direction, and brand standards
• Contribute to the development of brand tools, frameworks, and resources that enable hotels to deliver on the brand promise
• Leverage insights, competitive analysis, and performance data to inform brand strategy and identify opportunities for growth and differentiation
• Support the execution of key brand priorities, ensuring alignment across strategy, experience, and marketing initiatives
• Lead and support the development of integrated marketing strategies that drive brand awareness, preference, and commercial impact
• Collaborate with internal and external partners to bring brand campaigns, content, and storytelling to life across channels
• Guide the development of brand messaging and content that reflects each brand’s positioning and resonates with target audiences
• Partner closely with World of Hyatt and broader commercial teams to ensure Classics brands are strategically represented across loyalty marketing, promotions, and member communications—maximizing visibility, driving engagement, and strengthening each brand’s role within the broader Hyatt ecosystem

Requirements

• 6+ years of experience in brand strategy, brand management, marketing, or related fields
• Experience developing and evolving brand positioning and translating strategy into execution
• Strong background in brand marketing, including campaign development, content, and storytelling
• Demonstrated ability to work cross-functionally and influence stakeholders across a matrixed organization
• Experience leveraging data and insights to inform strategy and decision-making

Preferred

• Experience in hospitality, travel, lifestyle, or luxury brands
• Bachelor’s degree in Marketing, Business, Hospitality, or a related field
• Experience supporting brand experience, guest journey, or on-property execution initiatives
• Experience working on global brands or multi-brand portfolios
• Experience leveraging AI tools (e.g., ChatGPT, Copilot, Gemini) to enhance productivity, streamline workflows, and support content development

Benefits

• Annual allotment of free hotel stays at Hyatt hotels globally
• Flexible work schedule
• Work-life benefits including wellbeing initiatives such as a complimentary Headspace subscription, and a discount at the on-site fitness center
• A global family assistance policy with paid time off following the birth or adoption of a child as well as financial assistance for adoption
• Paid Time Off, Medical, Dental, Vision, 401K with company match