Responsibilities

• Lead the development and rollout of global activation and content strategies across base business and innovation launches, ensuring alignment with Sebastian’s brand DNA
• Translate brand and innovation strategy into clear, scalable global frameworks that can be effectively deployed across markets.
• Define the role of campaigns, always-on content, and cultural moments across digital and physical touchpoints in partnership with cross-functional teams
• Develop activation principles and toolkits that balance global consistency with local flexibility
• Act as a global thought leader on the professional hairdresser and creative community to inform strategy development
• Leverage a strong understanding of hairstylists as creators, tastemakers, and brand advocates, alongside evolving consumer behaviors.
• Translate insight into content, messaging, and channel strategies that connect with both audiences.
• Lead the development of integrated global campaigns and production briefs across all priority initiatives (new launches and commercial innovation)
• Partner with Creative and agency partners on: Content ecosystems and deliverables; Channel roles (social, CRM, digital, influencer, education); Key messages, storytelling, and proof points
• Ensure campaigns are cohesive across paid, owned, earned, and experiential touchpoints through strong cross-functional coordination to deliver a unified brand narrative globally.

Requirements

• 8+ years of experience in global brand activation, integrated marketing, or digital content strategy, ideally within prestige, beauty, or professional haircare.
• Strong understanding of: Professional hairdresser ecosystem and trends; Content strategy across social, digital, eCommerce, CRM, and SEO.
• Proven experience working on global brands with local market adaptation.
• Demonstrated ability to lead without authority, influencing senior stakeholders and cross-functional teams globally.
• Experience leading agencies and managing complex, multi-market activations.
• Comfortable operating in a fast-paced, matrixed global organization.
• Passion for professional haircare and beauty, creativity, and understanding of professional and consumer needs.
• High attention to detail and ability to manage multiple priorities.
• Financial acumen (budget management, business cases, P+Ls).
• Advanced presentation skills and storytelling for senior level audiences.

Preferred

• You have a strong pulse on beauty trends and cultural shifts.
• You’re a self-starter who thrives in fast-paced environments and loves a new challenge.
• You’re a team player who leads with initiative, collaboration, and integrity.
• Growth mindset, resilience, and adaptability to thrive in an evolving, entrepreneurial environment.

Benefits

• health insurance, life and disability insurance, 401(k) retirement plan, paid holidays and paid time off (PTO)