Responsibilities

• Management and governance of assets, files and designated repositories/platforms for marketing materials in coordination with the global marketing team, sales organization, and other necessary stakeholders.
• Coordinate customer storytelling and asset program through audience-specific photography, case studies, PR/awards materials.
• Collaborate cross-functionally, contributing to briefing, execution and management of regional marketing projects in support of designated segments or channels.
• Coordinate with external agencies and vendors for marketing initiatives, ensuring they meet quality standards and deadlines.
• Provide any necessary support for key projects and activities led by the Marketing Activation Manager for the Americas region.
• Provide reporting and analytics support to drive validation and optimization of marketing efforts.
• Collaborate with sales teams to gather input and assist in measurement and reporting.
• Manage the routing of materials for appropriate for review and approvals to legal, global product and/or global marketing functions.
• Assembly and delivery of content and materials to internal and external partners – vendors, associations, media, etc.
• Support design and/or delivery of pertinent marketing training to relevant teams.