Responsibilities

• Multi-Channel Campaigns: Develop and continuously refine data-driven, customer obsessed campaigns that successfully engage key contacts at target accounts; and ultimately generate and accelerate sales opportunities and pipeline. Build events (owned and third-party) as part of the pipeline engine, with pre-, during-, and post-engagement flows. Develop regional field marketing programs. Build forecast to meet revenue requirements.
• End to End Results & Sales Toolkits: Write & develop multi-touch programs to drive success before, during and after programs to increase engagement and response rates. Including promotion and nurture emails, Landing pages, Direct Mail, ABM tactics, ads, and sales enablement. Create playbooks, nurture scripts, and collateral for sales & BDRs to maximize marketing campaigns and programs. Manage lead handoff and ensure all leads from events are meeting SLAs and conversions.
• Full Scope Event Ownership: Responsible for field event and program planning, pipeline/outcome forecasting, project management, and logistics, from research & initial planning to post event/program follow up. This includes vendor management/negotiation, sales enablement, data cleansing/tracking, building & tracking SFDC reports, HubSpot setup, archiving, and maintenance of all assets.
• Program Management & Ownership: Drive, project manage, & collaborate across marketing, sales, & design team to generate marketing content such as webpages, emails, direct mail, event content, etc. Build report.
• Marketing & Sales Alignment: Orchestrate resources across Marketing to maximize integrated efforts and support the team in achieving shared goals. Primary liaison between Field Sales and Marketing. Communicate feedback from the Field back to Marketing to ensure the Field has the tools and messaging they need to maximize campaign outcomes.
• Sales Partnership & Voice of Field Team: Work hand in hand with sales to gain deep understanding of target accounts, segment/region needs, and effectively build out field events and account-based marketing programs to grow and accelerate pipeline.
• Manage budget & report quarterly results influence, pipeline, campaign performance and uncover insights to improve ROI.
• Budget and resource management: Oversee the Field Marketing budget, ensuring smart allocation of resources to drive maximum impact and efficiency across programs and channels.
• Account-based marketing: Lead the development and execution of a comprehensive ABM strategy, identifying, targeting, and engaging high-value segments with personalized, high-impact campaigns.
• Sales alignment: Collaborate closely with sales leaders and frontline teams to ensure timely lead follow-up, campaign feedback loops, and integration of insights into ongoing campaign development.
• Growth engine leadership: Build a high-functioning demand generation engine by aligning marketing, sales, BDRs, and RevOps around shared goals. Streamline operational workflows to drive efficiency and consistency in campaign execution and follow-up.