Responsibilities

• Build and oversee the integrated field marketing strategy across commercial, digital, social, media, CRM, and promotional channels.
• Align field activation plans with business KPI’s, guest insights, and revenue targets.
• Serve as the primary point for all local agencies, managing day-to-day relationships and long-term strategic partnerships.
• Evaluate agency performance regularly, ensuring alignment on objectives, budgets, and deliverables. Set up each to report quarterly post buy insights.
• Translate business objectives into agency briefs and ensure clarity, accuracy and strategic cohesion between external agencies and internal partners.
• Partner with internal teams- Commercial brand team, National Media & eCRM team, Operations, Finance, Product, Insights, etc. on strategies to cascade the national promotions down to the local level.
• Oversee scope of work, negotiate contracts, manage budgets, and invoices for accuracy.
• Effectively drives brand consideration at a local level through the adoption and implementation of national marketing strategies
• Provide strategic partnership to both internal leaders and external partners.
• Implement tools or systems for tracking performance, reporting, and deliverables.