Responsibilities

• Lead, mentor, and develop a team of media relations professionals, including manager-level talent, fostering a culture of excellence, agility, innovation, and accountability.
• Set strategic direction, establish priorities, and oversee the team’s development and execution of proactive media strategies across traditional and emerging platforms.
• Partner with the Manager, External Communications Campaigns & Integration on high-impact media plans supporting priority campaigns.
• Develop and execute integrated media strategies that elevate the company’s visibility and reputation across Tier 1, trade, regional, niche, and emerging media platforms.
• Cultivate and maintain strong relationships with influential journalists, editors, producers, creators, and other emerging voices across business, trade, and digital media.
• Lead rapid-response efforts and manage sensitive or high-stakes media inquiries with precision and discretion.
• Lead the development and execution of media strategies during DX issues and crises, ensuring timely, transparent, and effective communication.
• Anticipate emerging reputational risks and opportunities and partner with senior communications leaders and segment teams to guide media response under pressure.
• Collaborate across DX businesses and functions to identify and develop compelling stories that showcase innovation, leadership, guest focus, and business impact.
• Oversee development of press materials, media pitches, and executive messaging.

Requirements

• 7+ years of media relations experience with global brands, high-profile government work, or an agency, including at least 3 years in a leadership role.
• Demonstrated success securing and managing coverage in Tier 1 outlets such as The New York Times, Bloomberg, and CNN.
• Excellent written, oral communication, and presentation skills.
• Experience leading issues and crisis communications.
• Demonstrated ability to independently identify opportunities, anticipate challenges, and develop strategic communications recommendations.
• Proven ability to navigate complex organizations, build cross-functional partnerships, and influence stakeholders at all levels.
• Experience leading teams, developing manager-level talent, and setting priorities in fast-paced environments.
• Strong business judgment, creative thinking, initiative, and the ability to manage multiple priorities.
• Willingness and ability to work a flexible schedule as needed.
• Required Education: Bachelor’s degree in a related field.

Preferred

• 10+ years of media relations experience.
• Experience in the travel and leisure, entertainment, and/or consumer goods industries.
• Bilingual abilities.