Responsibilities

• Lead earned media strategy and execution across a portfolio of technology clients, flexing between accounts and priorities as needs emerge
• Quickly get up to speed on new clients, industries, products, and competitive landscapes to identify the stories that will resonate with media
• Develop creative, differentiated pitch angles that connect client stories to broader business, technology, and cultural conversations
• Personally pitch reporters, editors, and other influential voices, bringing persistence, strong judgment, and a willingness to keep pushing when the first approach doesn’t land
• Drive consistent, high-quality media coverage and results across business, technology, and relevant industry trade outlets
• Advise account teams and clients on media strategy, newsworthiness, timing, announcement approaches, and the current media landscape
• Spot proactive, reactive, and rapid-response opportunities and move quickly to turn them into meaningful client moments
• Counsel and prepare executives for interviews, translating complex subject matter into clear, compelling narratives
• Draft and sharpen pitches, press releases, bylines, media plans, briefing materials, and other media-facing content
• Partner with senior media trainers on executive preparation and build toward leading media trainings independently over time

Requirements

• 7–9+ years of preferred experience in public relations, communications, or media relations, with significant hands-on hands-on experience securing earned media coverage
• Preferred prior agency experience, particularly supporting technology brands across areas such as AI, enterprise software, cybersecurity, infrastructure, start-up, hardware, SaaS, or other complex B2B categories
• A proven record of consistently landing meaningful coverage in business, technology, and industry trade and top-tier media
• Excellent media instincts and editorial judgment, with a strong understanding of what makes a story relevant, timely, differentiated, and worth a reporter’s attention
• The ability to win over reporters you may not already know; an existing media network is valuable, but curiosity, creativity, and the ability to build new relationships are essential
• A genuine love of media relations and the persistence to navigate rejection, change direction, and keep pursuing the story until you land interest
• The ability to quickly learn complex businesses and technical subject matter without needing to become the deepest subject-matter expert on every account
• Strong client counsel and executive presence, with confidence advising teams and senior stakeholders in real time
• Exceptional writing, editing, storytelling, and verbal communication skills
• The ability to move fluidly among multiple accounts and workstreams, prioritize effectively, and operate with a high degree of autonomy

Benefits

• Annual salary range of $125,000–$164,000 DOE
• 401k with match
• Generous employer contributions toward insurance premiums
• Paid mental health benefits
• Paid sabbatical after every 6 years of continuous employment
• Paid short-term disability and extensive parental leave benefits
• Archetype Academy, mentorship, and other programs to support career development
• A transparent, collaborative, and inclusive working culture