Own the end-to-end events engine across a multi-portfolio, tying field events to pipeline, retention, and brand, while scaling the function, optimizing ROI, and aligning cross-functionally with Sales, CS, and Product.

• Events Strategy & Portfolio: Own the annual strategy and a 40+ event portfolio, ensuring alignment to pipeline, retention, and brand goals.
• Scale & Ops: Build the events function with architecture, vendors, process infrastructure, and ROI tracking.
• Experience & Activation: Design event experiences from content and speakers to on-site engagement and production quality.
• Cross-Functional Partnerships: Collaborate with Sales, CS, and Product to maximize pipeline influence and executive engagement.
• Leadership & People: Manage the team, set priorities, coach, and drive a high-performing culture.
• Measurement & Optimization: Define KPIs and report on pipeline influence, attendance, and ROI; use data to improve formats and targeting.