Senior Manager, Events & Brand Experience

El Segundo, CA (Hybrid)

$140K/yr – $170K/yrSenior LevelFull time

Posted 2 months ago

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Job Summary

Own offline promotion and partner ecosystem initiatives, driving cross-platform events, video production programs, and merchandise strategies that connect players with developers and grow Nexon’s MapleStory footprint.

  • Coordinate offline events and fandom-building programs with regional partners to unlock cross-channel growth.
  • Lead end-to-end promo video production and multi-title communications to amplify campaigns across PC, online, console, and mobile.
  • Align cross-functional teams and key stakeholders to scale sponsorships, partnerships, and lifecycle events that boost engagement and revenue.

Job Description

Responsibilities

  • Identify and analyze new or existing target audience by developing offline promotion events and establishing MapleStory fandom culture, develop business relationships with regional partners.
  • Plan and oversee the full production lifecycle of promotional videos (concepting, scripting, storyboarding, shooting direction, and post-production)
  • Build high-performing teams to drive effective integrated offline promotion communications for all personal computer (PC)platforms, including online, console, and mobile titles
  • Educate partners through effective communication strategies, presentations, and materials, and lead the partner onboarding process. Increase profitability through strategic negotiations of deals to increase sponsorships.
  • Cross-promote with business partners to achieve mutual benefits.
  • Build and strengthen relationships with developers, and lead cross-functional teams in multiple departments, including creative, production, community engagement, legal, and finance to implement strategic initiatives aimed at business growth.
  • Direct high-level strategic planning to design and manage the official merchandise store and oversee production and sales lifecycles, improving customer satisfaction.
  • Anticipate business needs, prioritize tasks, and resolve complex external issues.
  • Execute business-to-business(B2B) and business-to-consumer (B2C) events from in-depth training to international trade shows, fan festivals, and additional annual events.

Requirements

  • 5+ years leadership experience (agency or in-house) and 7+ years of experience in relevant industry
  • Strong press contacts across gaming, consumer and technology press
  • Developer interface experience with strong track record of good relationships
  • Gaming industry experience required
  • Knowledge of Mobile/PC/Game Platform
  • Bachelor’s degree in related field preferred
  • Excellent bilingual proficiency in Korean and English
  • Strong project management skills and ability to manage complex projects
  • Management experience with the ability to motivate and guide the team
  • Crisis management and communication experience

Preferred

  • Stellar professional reputation and credibility with the press and PR community
  • Bilingual proficiency (Korean and English) could be a plus
  • Strong crisis management and communication experience could be beneficial

Benefits

  • We offer medical, dental and vision plans for you, your spouse or domestic partner and your children.
  • Employees who enroll in the high deductible health plan receive an annual employer contribution to a health savings account and company paid hospital indemnity benefits.
  • We also provide company paid life, AD&D, short-term and long-term disability benefits as well as access to voluntary life and AD&D for yourself and your dependents
  • flexible spending accounts
  • a 401(k) savings plan with a company match
  • pet insurance
  • paid time off
  • sick days
  • company holidays
  • year-end break
Nexon America logo

Nexon America

Nexon is building a workplace based on mutual respect, good humor, and the pursuit of excellence because we believe that great games can only be built by amazing people. Our vision is to create high quality, innovative online games that create unforgettable experiences for players around the world.Nexon has an ever expanding worldwide team of over 6,500 employees and boasts a diverse global portfolio that includes titles like MapleStory, Dungeon Fighter Online, Mabinogi, and many more. If you want to be part of building an exciting game company, let’s talk!

Founded in 2005
El Segundo, California, USA
518 employees (123 in marketing)

Traffic Signals

Monthly Visitors
38.2M
Monthly Google Ads Budget
$2
Traffic Source Mix
Search
32.9%
Direct
60.5%
Referral
5%
Social
1.1%
Paid
0.5%

Headcount Trend

Current headcount: ~522

Marketing Team

Marketing Team Size
59 (11% of company)
Median Career Experience
14 years
Median Tenure
3 years
Marketing Roles Posted (Last 30 Days)
1

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