Responsibilities

• Plan and Lead Strategic Event Marketing, and Project Management to Meet Event Revenue Goals
• Collaborate with the Senior Director and Vice President of Marketing to develop and execute short- and long-term strategic marketing, communications, and promotional plans aligned with organizational goals.
• Lead and implement integrated marketing strategies and comprehensive plans that drive event revenue growth across the assigned event portfolio:
• Annual Meat Conference (approx. $2M registration and sponsorship revenue).
• Energy & Store Development (approx. $1.5M).
• Supply Chain Conference (approx. $230K).
• And additional events as needed.
• Lead the planning and execution of multi-channel event marketing campaigns using automation tools, digital outreach, advertising, and social media.
• Oversee end-to-end campaign development, including timeline, content, creative coordination, prospect list management, A/B testing, and asset development.
• Determine the right mix of in-house execution, delegation to team members, and outside vendor or agency support for each initiative.

Requirements

• strong campaign strategy
• budget and ad-spend fluency
• marketing automation and martech depth
• cross-functional collaboration
• rigorous, data-driven analysis of what is and isn’t working
• Manage and utilize Asana for project tracking