Senior Manager, Event Marketing

Arlington, VA (Unknown)

Salary Not AvailableSenior LevelFull time

Posted 3 days ago

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Job Summary

Own end-to-end strategic event marketing for key conferences and lead multi-channel campaigns, collaborating with senior marketing leadership and cross-functional teams to drive revenue growth.

Own and optimize multi-channel campaigns across paid, owned, and earned media
Lead cross-functional planning, messaging, and performance analysis to meet revenue objectives

Job Description

Responsibilities

Plan and Lead Strategic Event Marketing, and Project Management to Meet Event Revenue Goals
Collaborate with the Senior Director and Vice President of Marketing to develop and execute short- and long-term strategic marketing, communications, and promotional plans aligned with organizational goals.
Lead and implement integrated marketing strategies and comprehensive plans that drive event revenue growth across the assigned event portfolio:
Annual Meat Conference (approx. $2M registration and sponsorship revenue).
Energy & Store Development (approx. $1.5M).
Supply Chain Conference (approx. $230K).
And additional events as needed.
Lead the planning and execution of multi-channel event marketing campaigns using automation tools, digital outreach, advertising, and social media.
Oversee end-to-end campaign development, including timeline, content, creative coordination, prospect list management, A/B testing, and asset development.
Determine the right mix of in-house execution, delegation to team members, and outside vendor or agency support for each initiative.

Requirements

strong campaign strategy
budget and ad-spend fluency
marketing automation and martech depth
cross-functional collaboration
rigorous, data-driven analysis of what is and isn’t working
Manage and utilize Asana for project tracking

FMI: The Food Industry Association

2.4 Glassdoor

As the food industry association, FMI works with and on behalf of the entire industry to advance a safer, healthier and more efficient consumer food supply.FMI is a champion for the food industry and the issues that make a difference to our members’ fundamental mission of feeding and enriching society. The reach and impact of our work is extensive, ultimately touching the lives of over 100 million households in the United States and representing an $800 billion industry with nearly 6 million employees.

Founded in 1977

USA

296 employees (23 in marketing)

www.fmi.org

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46% CEO approval