Senior Manager, Event Marketing

Denver, CO (Hybrid)

$150K/yr – $190K/yrSenior Level4+ years expFull time

Posted 6 weeks ago

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Job Summary

Own the end-to-end event program for a B2B freight tech leader, from proprietary conferences to 12-15 industry shows, with tight cross-functional alignment and measurable ROI.

  • Event ownership: plan content, lineups, audiences, and formats for executive and enterprise audiences
  • Operations and budgets: negotiate contracts, manage vendors, and track post-event ROI across multiple events
  • Cross-functional execution: align marketing pillars and coordinate with sales, product, and leadership to deliver on objectives

Job Description

Responsibilities

  • Plans and executes DAT's three proprietary events: Broker Executive Symposium, Carrier Summit, and Shipper Summit
  • Plan, budget, and execute DAT's trade show presence across 12-15 industry events annually (MATS, TIA, Gartner Supply Chain, TAI, Revenova, McLeod, and others)
  • Collaborates with segment leadership on event content, speaker lineups, audience composition, and format
  • Negotiate venue contracts, manage vendor relationships, and oversee event budgets ranging from individual trade show booths to multi-day proprietary conferences
  • Partner with segment marketing leaders to align event programming with business objectives for carrier, broker, shipper, and Outgo segments
  • Coordinate across marketing pillars (content, creative, demand gen, comms) to ensure event-related deliverables (collateral, promotional campaigns, PR coverage, lead capture) are executed on time
  • Supervise the Sr Event Specialist and any additional direct reports on day-to-day execution
  • Build and maintain post-event reporting including attendance, pipeline influence, customer sentiment, and ROI analysis
  • Manage the annual event calendar, space selection, sponsorship inventory, and overall event budget
  • Serve as an internal resource on event best practices, vendor relationships, and industry event trends in freight and logistics
  • Have ability to travel up to 30% for events, site visits, and vendor meetings. Peak travel during spring and fall event seasons.

Requirements

  • 4-6 years of experience in event marketing within a corporate marketing or agency environment, with demonstrated ownership of executive-facing customer events; large corporate event experience a plus
  • Proven experience managing multi-day proprietary events for enterprise customers, not just trade show booths
  • Strong strategic judgment: ability to assess customer and competitive dynamics and make decisions about event content and audience
  • Exceptional project management skills with proven ability to manage competing priorities and hard deadlines across multiple simultaneous events independently, without requiring approval on every detail
  • Negotiate contracts, book venues, and manage all logistics for events ranging from 30 to 1,000+ attendees
  • Strong cross-functional collaboration skills with proven ability to coordinate across marketing, sales, product, and executive teams
  • Experience in B2B technology, SaaS, or marketplace environments; freight/logistics industry experience a significant plus
  • Effective communicator across customers, vendors, executive leadership, and internal stakeholders
  • Proven ability to manage direct reports and agency partners
  • Bachelor's degree required

    Benefits

    • Medical, Dental, Vision, Life, and AD&D insurance
    • Parental Leave
    • Flexible Vacation Time (FVT)
    • An additional 10 holidays of paid time off per calendar year
    • 401k matching (immediately vested)
    • Employee Stock Purchase Plan
    • Short- and Long-term disability sick leave
    • Flexible Spending Accounts
    • Health Savings Accounts
    • Employee Assistance Program
    • Additional programs - Employee Referral, Internal Recognition, and Wellness
    DAT logo

    DAT

    Welcome to the DAT LinkedIn Account.In 1989 my wife Kirsten and I started a small airline focusing on freight transportation. Today, more than 30 years later, DAT is proud to transport close to one million passengers every year all across Europe with regional routes in Denmark, Norway, Italy and Germany.At DAT we live and breathe aviation with an utmost dedication to health and safety and customer service. This page will specifically focus on introducing you to our charter service on our fleet of ATR and Airbus aircrafts.For information on our scheduled services I invite you to visit us on www.dat.dk.I hope to see you on board of one of our flights soon,Jesper RungholmCaptain/CEOwww.dat.dk

    Founded in 1989
    Vamdrup, Region of Southern Denmark, DNK
    469 employees (9 in marketing)

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