Responsibilities

• Strategy & Ownership: Own the end-to-end lifecycle strategy across all edX tiers (welcome, activation, retention, win-back, subscription launch). Define the lifecycle stage framework, segmentation logic, and growth playbooks to convert free users to paying customers. Serve as project owner for SFMC/CDP enhancements.
• CDP Activation: Partner with Engineering to activate Segment CDP, defining traits and audience syncs to SFMC to power personalization and advanced behavioral segmentation. Implement dynamic content and progressive profiling to increase Learner Lifetime Value.
• Email Leadership & Execution: Lead end-to-end email strategy, designing, building, and deploying sophisticated, automated journeys in SFMC (Journey Builder, AMPscript, data extensions). Own deliverability, A/B testing, and proactive re-engagement strategies to reduce churn.
• Operational Excellence: Implement robust QA, controls, and risk mitigation for the lifecycle function. Proactively optimize processes and provide transparent incident reporting.
• Cross-Functional Partnership: Partner with Engineering on data architecture (CDP event instrumentation, SFMC integration), Product on the logged-in learner experience, and Analytics on measurement frameworks and attribution.
• Team Leadership: Lead and develop a small, high-performing team, serving as a practitioner-manager who builds journeys and ships work alongside the team.