Responsibilities

• Support media strategy and execution in the planning and development of key campaigns and initiatives
• Work with the broader US media relations practice as well as corporate affairs account teams to develop strategic earned media plans and ideas for clients
• Pitch stories to the media (with a focus on the b2b, financial and corporate tech space) to obtain top tier earned coverage
• Have a deep knowledge and understanding of a broad base of industries and business trends to effectively strategize and manage outreach
• Develop and maintain deep relationships with producers, reporters, and other contributors, especially at top tier business, financial and tech publications
• Draft media relations materials, including news releases, pitch letters, fact sheets and other content for pitches, reports and proposals, in conjunction with account teams
• Lead others in developing, executing and delivering effective earned media campaigns
• Provide strategic counsel, as needed, to clients and teams on media in order to build and protect their brand
• Book and schedule press tours/deskside briefings/virtual meetings with reporters, producers and contributors
• Supervise the production of weekly, monthly and quarterly earned media reports

Requirements

• 5-7 years of relevant experience in PR or journalism, preferably in the financial services, professional services or tech industry
• A strong leader who has experience managing diverse teams that excel and grow under their leadership
• Experience developing and maintaining relationships with financial, business and tech media as well as other key industry influencers
• Experience securing coverage in both traditional, online and social media is a must
• Excellent writing, communication and editorial skills
• Demonstrated experience in client management and account leadership
• Experience developing and executing effective media relations strategies in PR campaigns in the pre-launch, launch and post-launching timing
• Familiarity with writing plans, activity recommendations, messaging, press releases, media alerts, fact sheets, and FAQs
• Proactive, creative thinker and dynamic team player who is results-driven and works well under pressure
• Proficiency in Microsoft Office Suite, and media monitoring, tracking and reporting tools