Responsibilities

• Develop and drive implementation of the marketing strategy for the Pulmonary Embolism (PE) franchise, including creating a robust Annual Marketing Plan utilizing Stryker’s AMP template and marketing frameworks.
• Support the collection and analysis of global VOC insights to help identify key gaps and opportunities that will inform commercial planning and execution.
• Work cross functionally with various stakeholders to ensure successful execution of global marketing strategy.
• Continuously assess the value proposition, messaging, and collateral for our PE franchise, identifying key opportunities for new or enhanced messaging, positioning, tools, and/or programs.
• Formulate and execute downstream promotional strategies to drive product adoption and growth based on market trends and competitive marketplace activity.
• Routinely partner and communicate with the sales force regarding product updates and availability, competitive activity, product positioning, messaging, and best practices.
• Lead a team of 2 marketers, fostering a culture of excellence and providing coaching, guidance, strategic direction, and development opportunities.
• Maintain current knowledge of relevant clinical literature and competitive landscape.
• Develop, launch, and optimize high-impact market development programs, analyzing data and field feedback to determine program effectiveness and making modifications accordingly.
• Analyze and report regularly on product and program performance via key data metrics.

Requirements

• Bachelor’s degree.
• 10+ years of work experience.

Preferred

• Master’s degree.
• Marketing and/or sales experience in the medical device space.
• People management experience.