Senior Manager or Director, Measurement and Analytics

New York City, NY (On-site)

Salary Not AvailableSenior Level6+ years expSalaried Ft

Posted 1 month ago

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Job Summary

Own health comms measurement and analytics, turning earned media, social listening, and audience research into strategic guidance for pharma-grade campaigns.

  • Lead measurement design and reporting across earned media, social, and influencer programs.
  • Develop landscape and audience research inputs, message testing, and benchmarking to inform planning.
  • Translate complex analytics into clear, actionable recommendations for non-technical stakeholders and partner with the data science team.

Job Description

Requirements

  • 6–9 years of experience in communications measurement, research, or analytics, in-house or at a communications agency with some focus on healthcare
  • Demonstrated experience developing, executing, and reporting on the measurement and evaluation of earned media, social, influencer, and corporate and brand communications campaigns
  • Experience with research planning support: landscape and audience research, message testing, and benchmarking that feeds strategy and planning
  • Experience using social listening and media measurement tools (i.e., Brandwatch, Meltwater, Sprinklr, Cision/Onclusive)
  • Experience with APIs, data and measurement platforms within paid media channels (e.g., Google, Meta, etc.)
  • Familiarity designing and executing primary research, including survey programming via partner platforms
  • Baseline understanding of statistical analysis to interpret and present results and to be a strong partner to the data science team
  • Strong knowledge of Excel (power-user preferred); comfort with dashboarding and data visualization
  • Strong knowledge of the social and emerging media landscape, including platforms and best practices
  • Strong organizational, presentation, and interpersonal skills, including the ability to juggle multiple assignments and clients and to translate complex analysis for non-technical audiences

Preferred

  • Biopharma or regulated healthcare communications experience a plus (familiarity with the constraints and stakeholders of pharma comms, but not required)
  • Love of Storytelling: You understand that every client, every leader, and every audience have nuanced ways of telling and listening to messages and you are here to help! You understand what you need to ascertain to build the right messages, story flow and how to differentiate that story regardless of the medium or channel, grounded in evidence.
  • Teacher & Mentor: You enjoy mentoring junior staff and developing their skills alongside yours. You’re able to take complex ideas, synthesize and reframe them for team members. You can be an advocate for team members while being fair. You’re comfortable delivering both positive and critical feedback honestly and with support.
  • Project Manager and Accountable: You understand the importance and value of your role as the driver of your work – for your growth, your company, and your team. You are organized and proactive in follow-up to ensure that all engines run smoothly. You know the value of being a team member that everyone can count on!
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Prompt is the writing school for the world. Our goal is for every person to be a confident, proficient writer who can independently write across any subject, enabling them to take control of their learning, matriculate and persist in postsecondary education, and succeed in their careers and lives.Prompt's courses integrate evidence-based curriculum with self-guided or instructor-led instruction. We emphasize critical thinking and learning by doing, providing instruction and feedback as students write. We hire and train the top 2% of writing instructors.We partner with educational institutions and companies to deliver full courses, one-on-one or small group coaching and interventions, and supplemental curriculum.Currently, our predominant focuses are:1. English Learners globally. We support tens of thousands of students for English writing across K-12, higher ed, and the workforce across many countries, including China and India.2. College admissions essays. We do 20x the volume of the next closest admissions essay coaching company. We primarily work with admissions consultants and high schools.Prompt is growing at 2x per year. We have offices in New York City, Delhi, Bengaluru, Shanghai, and Singapore.

Founded in 2014
New York, New York, USA
150 employees (42 in marketing)

Traffic Signals

Monthly Visitors
16.6K
Traffic Source Mix
Search
51.8%
Direct
42.4%
Referral
3.3%
Social
1.9%
Paid
0.7%

Headcount Trend

Current headcount: ~150

Marketing Team

Marketing Team Size
37 (25% of company)
Median Career Experience
10 years
Median Tenure
10.4 years