Responsibilities

• Synthesize program portfolio team inputs to support development of engaging marketing strategies and annual plan for new/market transformation and mature products. Perform customer segmentation analysis and distill product value propositions to develop product bundles.
• Understand customers using internal and external data to determine customer preferences..
• Track and report on assigned budget and KPIs.
• Support product awareness research.
• Identify product and customer experience improvement recommendations.

Requirements

• Bachelor's degree in Marketing, Communications, Advertising or related field.
• 5 years marketing experience OR a combination of sales and marketing.
• 2 years of experience in one or more of the following: program, product or brand management.
• Demonstrated knowledge of brand, advertising, and promotion principles and tactics.
• Peer leadership with excellent communication skills and proven results.

Preferred

• MBA
• Customer research experience
• Market intelligence mining
• Experience using AI

Benefits

• Annual Incentive Program
• Medical/Pharmacy Plan
• Dental
• Vision
• Life Insurance
• Dependent Care Reimbursement Account
• Health Care Reimbursement Account
• Health Savings Account (HSA) (if enrolled in eligible health plan)
• Limited-Purpose FSA (if enrolled in eligible health plan and HSA)
• Transportation Reimbursement Account