Responsibilities

• Own national DTP strategy and roadmap, with execution plan to scale the program across multiple markets nationally
• Define patient acquisition, qualification and engagement strategies
• Work in partnership with agencies to drive the paid digital media strategy
• Own patient‑facing branding and messaging as well as creative contents
• Own patient microsite and physician finder
• Create patient educational materials including testimonials, digital guides, and in-practice materials
• Create patient-centric content for various channels, including websites, social media, email campaigns, and patient portals
• Owns the DTP technology stack
• Partner with cross-functional teams (IT, Legal and Compliance, and Quality) to ensure HIPAA-compliant data collection and storage
• Deliver regular performance and analytics reporting tying media investment to business results

Requirements

• Bachelor’s degree required; MBA or equivalent advanced degree preferred
• 8+ years of experience in patient-centric marketing in the life sciences or healthcare space, including brand positioning, omnichannel strategy, lead generation, campaign management and digital marketing experience
• Hands‑on experience launching and scaling DTC/DTP programs in regulated environments
• Strong understanding of HIPAA, consent management, and healthcare data privacy
• Proven ability to manage various external stakeholders, including agencies and production vendors, and complex cross‑functional initiatives
• Strong analytical mindset with experience tying marketing activity to business outcomes
• Excellent project management and execution skills
• Ability to work with cross-functional team collaboratively
• Enjoy interaction with patients and believe in patient engagement to further Recor’s mission
• Self-motivated and proactive with a positive attitude