Senior Manager, Digital Merchandising

USA

Salary Not AvailableSenior Level7+ years exp

Posted 7 weeks ago

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Job Summary

Own the end-to-end digital merchandising engine across web and mobile, aligning product discovery, conversion, and personalization with a data-driven roadmap.

  • Own the digital merchandising strategy across web and mobile, driving discovery, conversion, and cross-sell with data-driven tests.
  • Lead the merchandising roadmap and cross-functional alignment with marketing, IT, supply chain, and analytics to lift category performance.
  • Define and optimize customer journeys, taxonomy, navigation, filters, PDPs, and personalization to improve UX and KPIs.

Job Description

Responsibilities

  • Develop and execute scalable digital merchandising strategies that improve product discovery, conversion, and sales. Own the merchandising roadmap, quarterly planning, and communication of priorities to senior leadership. Ensure the roadmap includes a scalable digital merchandising strategy across web and mobile platforms.
  • Continuously improve the customer journey and merchandising presentation (taxonomy, navigation, filters, cross-sell/upsell, product detail pages, personalization). Guide conversion-driving merchandising elements throughout the shopping path, including personalization and A/B testing. Ensure accuracy, completeness, and consistency of product data across platforms.
  • Ensure digital merchandising supports broader business strategies, category initiatives, and promotional plans. Lead both strategically and operationally—deeply understanding customer needs, product assortment, and digital behaviors.
  • Ensure strong cross-functional collaboration. Work closely with marketing, sales, IT, supply chain, analytics and vendor partners.
  • Drive performance and analytics to enhance results. Partner with Analytics to define, track, analyze and action against merchandising KPIs and OKRs. Monitor and analyze performance at the category, product, and experience level. Provide results, insights, and recommendations to executive leadership.
  • Establish an innovation culture to champion the introduction of new digital merchandising tools, automation, and platform enhancements by collaborating closely with IT, Product, and cross-functional stakeholders.
  • Lead and develop a team of digital merchandising professionals. Build a collaborative, innovative, and test-and-learn culture.

Requirements

  • Typically requires BS/BA in a related discipline. Generally 7+ years of experience in a related field. May require certification. Advanced degree may offset less experience in some disciplines.

Preferred

  • More than 7 years of experience in Digital, eCommerce, Online Merchandising, or related disciplines.
  • At least 5+ years in leading teams in a fast-paced, digital environment.
  • Proven digital merchandising leadership that has increased eCommerce sales and improved customer experience.
  • Strong cross-functional leadership skills and ability to align diverse stakeholders. Strong analytical skills with experience driving decisions through data.
  • Deep customer focus with strong merchandising instincts. Experience with product data, digital taxonomy, and merchandising systems.
  • Entrepreneurial and highly adaptable mindset.

White Cap

White Cap and its affiliates serve as a one-stop shop, providing concrete accessories and chemicals, tools and equipment, building materials and fasteners, erosion and waterproofing products, and safety products to professional contractors by meeting their distinct and customized supply needs in non-residential, infrastructure, and residential end markets. White Cap operates approximately 500 branches across North America with more than 10,500 employees supporting approximately 200,000 customers. For more information about White Cap, visit about.whitecap.com.

Founded in 1976
Atlanta, Georgia, USA
5.6K employees (129 in marketing)