Responsibilities

• Lead and optimize multi-million-dollar digital marketing spend across B2B and eCommerce businesses.
• Develop and execute digital marketing strategies that drive ecommerce revenue, lead generation, customer acquisition, customer retention, and brand awareness.
• Manage and optimize advertising campaigns across Google Ads, Google Shopping, LinkedIn, Meta, display, remarketing, PPC, and other digital channels.
• Drive profitable growth and measurable ROI through performance marketing, analytics, A/B testing, attribution modeling, and campaign optimization.
• Own website marketing strategy, campaign cadence, and customer journey optimization across ecommerce and lead generation funnels.
• Partner closely with Digital, eCommerce, Sales, and Marketing teams to improve customer experience, conversion rates, and digital engagement.
• Manage internal Marketing Specialists and/or external digital marketing agencies and partners.
• Lead email marketing strategy including segmentation,
• Monitor, analyze, and report on digital marketing KPIs, campaign performance, traffic, lead generation, and ecommerce results.
• Stay current on emerging digital marketing technologies, AI capabilities, and industry trends to continuously improve performance and customer engagement.

Requirements

• Bachelor's degree in Marketing, Business, Communications, or related field preferred.
• 7+ years of digital marketing experience with responsibility for significant advertising budgets and performance marketing initiatives.
• Experience in B2B marketing required; eCommerce experience strongly preferred.
• Strong understanding of: (Google Ads / PPC Campaign Management, Google Shopping Feeds, SEO / SEM, Remarketing & Display Advertising, Paid Social Campaigns, Email Marketing & Automation, Web Analytics & Attribution, Conversion Optimization, Demand Generation Strategies)
• Proven track record of driving profitable growth, customer acquisition, and measurable marketing ROI.
• Experience managing digital agencies and/or internal marketing teams.
• Strong analytical mindset with experience leveraging testing, attribution modeling, and performance analytics to optimize campaign effectiveness.
• AI marketing experience or strong interest in AI-enabled marketing solutions preferred.
• Strong collaboration, communication, and project management skills.
• Ability to work in a fast-paced, growth-oriented, and results-driven environment.
• Self-directed, resourceful, creative, and energized by innovation and continuous improvement.

Preferred

• Marketplace experience is a plus but not required.

Benefits

• Competitive PTO including vacation, personal days, holidays, and sick time
• 1Berlin Shared Ownership Plan
• Profit sharing
• 401(k) with company match
• Medical insurance including dental insurance
• Health Savings Account (HSA)
• Flexible spending accounts (FSAs) for transportation, medical, and dependent care expenses
• Vision insurance options
• Paid parental leave for up to 12-weeks
• Health club reimbursement
• Tuition reimbursement
• 529 college savings plan
• Employee Assistance Program for mental health and well-being
• Calm app to improve mental wellbeing
• Employee referral program
• Company sponsored life insurance with optional voluntary life insurance
• Company sponsored short- and long-term disability