Responsibilities

• Digital Marketing Strategy & Campaign Execution: Develop and execute digital marketing strategies aligned with organizational goals, audience needs, and the annual marketing plan.
• Plan and implement digital campaigns across owned and paid channels to drive engagement, pipeline growth, and measurable results.
• Audience Insights & Digital Visibility: Leverage audience research, buyer personas, and behavioral insights to inform targeting, messaging, and channel strategy.
• Utilize AI tools and emerging methodologies, including AEO and GEO, to enhance digital visibility and performance.
• Customer Journey & Website Experience: Design and optimize end-to-end customer journey frameworks across digital touchpoints to improve user experience and conversion.
• Lead website strategy and user experience improvements, including architecture, navigation, and content structure.
• Digital Governance & Best Practices: Establish and maintain digital governance standards, SOPs, and best practices for content, SEO, and emerging search technologies.
• Analytics & Performance Optimization: Build and manage digital performance reporting frameworks, including KPIs, dashboards, and analytics processes.
• Analyze website and campaign performance data to generate insights and support continuous optimization.
• Vendor & Team Leadership: Oversee digital marketing vendors and agency relationships, including selection, performance management, and contract administration.

Requirements

• Bachelor's degree in Marketing or a related field and 12 or more years' experience in digital marketing, including 0-2 or more years' supervisory experience or equivalent experience.
• Experience leading professional-level individual contributors with responsibility for operational execution, performance management, and alignment to organizational objectives.
• Demonstrated experience developing and executing digital marketing strategies, campaigns, and customer engagement initiatives across digital channels.
• Experience leveraging audience research, buyer personas, and behavioral insights to inform targeting, messaging, and channel strategy.
• Experience with website strategy, user experience optimization, SEO, digital governance standards, and content best practices.
• Strong analytical skills with experience developing KPIs, dashboards, reporting frameworks, and performance optimization strategies.
• Experience utilizing AI tools and emerging methodologies, including AEO and GEO, to enhance digital visibility and performance.
• Preferred: Experience supporting scientific, life sciences, biotechnology, healthcare, nonprofit, or other highly technical B2B marketing environments.
• Preferred: Experience managing external digital marketing vendors and agency partnerships.

Preferred

• Experience supporting scientific, life sciences, biotechnology, healthcare, nonprofit, or other highly technical B2B marketing environments.
• Experience managing external digital marketing vendors and agency partnerships.

Benefits

• The expected salary range for this position is $140,000 to $150,000 annually.
• Actual compensation will be determined based on experience and qualifications as well as internal equity and alignment with market data.
• In addition to base salary, this role may be eligible for additional incentive compensation including regular merit increases and the corporate bonus program.
• We Invest in You
• Health & Wellness: Comprehensive medical coverage and company paid Life Insurance, Disability Insurance & AD&D
• Work life balance with Paid Holidays and PTO
• Fitness and cell phone subsidies, and additional benefits such as Aflac, legal services, and pet insurance
• Employee Assistance Program offering around-the-clock counseling
• Financial security: 401(a) (6% employer contribution) and 403(b) (2% match) retirement plans
• Exceptional career advancement opportunities, recognition, and rewards