Responsibilities

• Develops and implements the strategic digital vision to drive volume based on identified budget and patient/visit targets.
• Creates and manages digital marketing plans that leverage CRM, including lead and pipeline goals, target markets and audiences, digital assets, performance evaluation, and optimization.
• Collaborates with regional leadership to manage strategic planning, implementation, analysis, and optimization of digital marketing initiatives.
• Leads and educates divisional leadership and physicians on digital marketing strategies and best practices.
• Manages end-to-end campaign strategy for division and service line initiatives.
• Advances and personalizes digital patient experiences with multi-touch marketing efforts.
• Demonstrates clear ROI for B2C and B2B digital marketing efforts.
• Evaluates and demonstrates the business impact of digital programs through metrics and KPIs.
• Conducts patient journey mapping and documents patient paths to service/purchase for all service lines.
• Uses data to optimize campaigns, identify and target best prospects and customers, and produce incremental sales and revenue.

Requirements

• Bachelor's degree
• 10+ digital marketing experience

Preferred

• 2+ proven leadership of team of direct reports
• Experience leading across a matrixed organization and cross-functional teams
• Proficiency with MS Office, Google Analytics, CRM systems, and health-related data sets

Benefits

• Medical, Dental, Vision Insurance
• Life Insurance
• Disability Insurance
• Paid Time Off from Day One
• 403-B Retirement Plan
• 4 Weeks 100% Paid Parental Leave
• Career Development
• Whole Person Well-being Resources
• Mental Health Resources and Support
• Pet Benefits