Responsibilities

• Integrated Strategy Development: Architect comprehensive 360° influencer and social-first strategies that align brand identity with platform-specific nuances (TikTok, IG, YT, etc.). Develop roadmaps, campaign strategies and creator ecosystems aligned to business objectives.
• Client Leadership: Serve as day-to-day strategic lead for multiple client accounts.
• Influencer Casting & Management: Spearhead end-to-end influencer strategy, from identifying and casting the "right" talent (beyond just the numbers) to briefing, contract negotiation, and relationship management.
• Multi-Faceted Creator Program: Manage both paid and organic creator programs across multiple simultaneous client workstreams. Guide campaign optimization using performance insights and industry best practices.
• Trend Forecasting: Constantly audit the digital landscape to suggest and implement "first-to-market" features and tools that drive brand awareness.
• Team Leadership: Mentor Digital Coordinators and Managers. Oversee campaign execution quality. Improve workflows and operational efficiencies across the Influencer division. Help evolve influencer best practices and agency capabilities.
• Advanced Analytics & Optimization: Utilize social listening and measurement tools to derive actionable insights

Requirements

• Possess a minimum of 5 years of professional experience specifically focused on digital strategy, influencer marketing, and social media management, preferably within a fast-paced agency environment, in-house experience also welcomed.
• Demonstrate a deep portfolio of work successfully launching and scaling campaigns for global brands within the fashion, beauty, tech, and design industries.
• Exhibit comprehensive expertise in the influencer landscape, including a proven ability to identify emerging talent, negotiate complex contracts, and maintain high-level relationships with talent agencies.
• Maintain a high level of proficiency in developing large-scale content marketing strategies, including the ability to define distinct brand voices, aesthetic guidelines, and organic growth tactics.
• Prove a mastery of the production process, including experience briefing creative teams, overseeing on-set production for social shoots, and managing post-production workflows.
• Show advanced technical knowledge of social media analytics platforms and reporting software to translate complex data sets into clear, executive-level insights.
• Display exceptional project management skills with the ability to navigate ambiguous environments, manage multiple client workstreams simultaneously, and meet rigorous deadlines.
• Demonstrate strong leadership and mentorship capabilities, with a passion for educating junior staff members on the evolving digital landscape and industry best practices.

Benefits

• Competitive salary commensurate with experience
• 401K with employer matching
• Life insurance
• Birthday bonus
• Health/Dental/Vision Insurance 100% covered
• Discounted gym and ClassPass memberships plus monthly credit
• Flexible Spending Account
• CitiBike 100% covered
• Discounted Metrocard/commuting
• Generous vacation offering