Requirements

• Bachelor's degree in Marketing, Business, Ecommerce, Digital Media, or a related field.
• 7+ years of experience in digital marketing, ecommerce, CRM, digital experience, or related roles, ideally within CPG, food & beverage, retail, or another consumer-focused business.
• Demonstrated experience developing digital strategies that drive both consumer engagement and commercial results.
• Strong experience with CRM and lifecycle marketing, including audience growth, segmentation, personalization, automation, and testing.
• Experience developing and leading content strategies, with a strong understanding of how content can drive discovery, engagement, and commerce.
• Experience managing and developing direct reports.
• Strong understanding of digital analytics, consumer journeys, SEO, conversion optimization, and experimentation.
• Experience partnering with technology, product, ecommerce operations, or MarTech teams to deliver digital experiences without directly owning the underlying technology.
• Strong analytical and commercial skills, with the ability to translate data into clear priorities and recommendations.
• Excellent communication, collaboration, and cross-functional leadership skills.

Preferred

• Experience with a nationally distributed CPG or food & beverage brand.
• Experience with DTC ecommerce and platforms such as Shopify.
• Experience with CRM and marketing automation platforms such as Klaviyo or similar tools.
• Strong working knowledge of GA4 and digital analytics platforms.
• Familiarity with Amazon and retailer ecommerce ecosystems.
• Understanding of SEO, consumer search behavior, and content optimization.
• Experience with culinary, recipe, or food-related digital content.

Benefits

• We offer a range of total rewards that may include paid time off, 401k, bonus / incentive eligibility, equity grants, competitive health benefits, and other family-friendly benefits, including parental leave. Kinder's benefits vary based on eligibility and can be reviewed in more detail during the interview process.
• OUR RECIPE FOR BALANCE: We believe great culture starts with people. We're a people-first company built on connection, collaboration, and balance. Most of our work happens in the office to spark creativity and community, but we also offer flexibility so team members have the autonomy to work outside the office when needed to support their work-life balance and personal commitments.