Responsibilities

• Develop and oversee the execution of a comprehensive digital content strategy aligned with business objectives.
• Conduct in-depth audience research and market analysis to identify content opportunities and trends.
• Define content pillars, themes, and a consistent brand voice across all digital platforms.
• Manage the editorial calendar, ensuring timely delivery of high-quality content in various formats (blog posts, articles, videos, infographics, social media updates, website copy).
• Collaborate with cross-functional teams, including marketing, designers/freelancers, and sales, to ensure content integration and impact.
• Oversee content creation process, either through direct contribution or by managing freelance writers, designers, and videographers.
• Implement SEO best practices to optimize content for search engines and drive organic traffic.
• Develop and manage social media content strategies to foster community and engagement.
• Analyze content performance metrics (e.g., traffic, engagement, conversion rates) and provide actionable insights for optimization.
• Stay abreast of emerging digital marketing trends, tools, and best practices to continuously innovate our content efforts.

• Manage and mentor content creators /team members.
• Contribute to the development of digital marketing campaigns and initiatives.