Responsibilities

• Design and launch multi-channel campaigns for one of our primary audiences, health insurance brokers, and own the qualified pipeline they generate
• Build the quarterly plan: campaign strategy, broker segmentation, offers, and messaging
• Partner with our channel owners across paid, organic, web, and digital to take campaigns from brief to readout
• Build the broker lifecycle from first touch through activation and retention
• Partner with Sales and BDR teams to design highly effective campaigns and ensure smooth handoff of qualified leads
• Measure channel and campaign performance and recommend where to invest next
• Bring an AI-enabled approach to every core function to build scalable marketing systems

Requirements

• 6+ years of B2B demand generation, growth, or integrated marketing experience, with direct accountability for a pipeline number
• A track record of building and scaling multi-channel campaigns and demand generation programs
• Experience marketing complex products to a sophisticated buyer
• Strong command of funnel mechanics, including attribution, conversion rates, cost per acquisition, and pipeline-to-spend
• Fluency applying AI to build scalable marketing systems and programs
• Any other explicit requirement statements from Description not including the two strong plus items that were moved to nice_to_have
• Relevant experience in a fast-paced or high-growth environment is a strong plus

Preferred

• Channel partner or partner marketing experience is a strong plus
• Relevant experience in a fast-paced or high-growth environment is a strong plus
• A desire to be a part of a high-performing, mission-driven team that operates with intense urgency, a strong sense of individual accountability, and a commitment to authentic feedback

Benefits

• flexible PTO
• Medical/Dental/Vision plan options
• 401(k) with company match
• flexible spending accounts
• Teladoc Health and more