Senior Manager, Customer Engagement & Omnichannel Marketing - Perigold

Responsibilities

• Own the marketing vision and roadmap for the Perigold customer journey across site and physical retail, ensuring experiences are cohesive, differentiated, and reflective of the Perigold brand.
• Identify customer friction points and business opportunities and proactively develop recommendations to address them.
• Connect insights across digital and physical experiences to continually improve how customers discover, engage with, and shop Perigold.
• Lead the marketing strategy and ongoing optimization of the Perigold site experience in partnership with Product, Engineering, Merchandising, Creative, and Analytics.
• Establish a prioritized site roadmap informed by customer behavior, business performance, and brand objectives.
• Build a disciplined testing and learning agenda to improve engagement, conversion, navigation, content, and customer experience.
• Ensure strong day-to-day site operations, programming, QA, and issue resolution through the team while maintaining focus on longer-term optimization.
• Establish clear reporting and dashboards that translate site performance into insights, recommendations, and actions.
• Partner with the broader Wayfair loyalty organization to lead the Perigold expression and activation of the loyalty program.
• Lead the marketing strategy for Perigold stores, connecting national brand strategy with the needs of individual markets.

Requirements

• Significant experience in consumer marketing, customer experience, ecommerce, omnichannel marketing, retail marketing, or a related field.
• Demonstrated experience owning a business, customer journey, or meaningful cross-functional marketing function.
• Strong strategic and analytical thinking with the ability to translate data into clear business recommendations.
• Experience developing roadmaps, testing agendas, measurement frameworks, and scalable operating processes.
• Strong understanding of ecommerce and digital customer journeys; direct programming or technical expertise is not required.
• Experience working cross-functionally with Product, Engineering, Creative, Analytics, Merchandising, CRM, and/or Retail teams.
• Strong executive communication and stakeholder management skills.
• Demonstrated people leadership and ability to develop high-performing teams.
• Comfort operating in ambiguity and creating structure where it does not yet exist.
• An entrepreneurial mindset and genuine passion for understanding and driving business performance.

Benefits

• Full health benefits available (Medical, Dental, Vision, HSA/FSA) on day one for eligible employees.
• No-cost access to 2nd.MD, a virtual expert medical consultation and navigation service.
• Global Traveler Health Insurance through GeoBlue.
• 24/7 access to mental, financial, physical and emotional wellbeing support, plus an enhanced offering of therapy and coaching.
• Automatic enrollment into Basic Life and Accidental Death & Disability Insurance.
• 401(k) matching with immediate vesting.
• Paid Parental Leave, Surrogacy & Adoption Reimbursement and Caregiver Services.
• Tuition Reimbursement.
• Wayfair Employee Discount.
• Gym/Fitness Discounts (Wellhub and varying regional memberships).