Responsibilities

• Build and scale Atlas' creator growth engine across TikTok, Instagram, YouTube, Substack, and emerging platforms—making creator marketing one of our largest customer acquisition channels.
• Own creator acquisition end-to-end , designing and executing the lead generation, outreach, onboarding, and relationship strategy that grows a high-quality roster of 300–500 engaged creators.
• Build the operating system behind Atlas' creator program—designing the AI-powered workflows, playbooks, automations, and scalable processes that enable us to efficiently recruit, activate, manage, and grow a world-class creator community.
• Build an Insight Engine that gives the business real-time visibility into creator performance. Develop best-in-class dashboards that surface CAC, creator ROI, conversion, engagement, creative trends, testing velocity, and pipeline health—then turn those insights into action by scaling what works and improving or eliminating what doesn't.
• Develop creative strategies and experimentation frameworks by identifying themes, content angles, creator archetypes, and campaigns to test each month—and rapidly scaling the winners.
• Create a thriving creator community through monthly challenges, product launches, rewards, feedback loops, and ongoing engagement that turns creators into long-term brand advocates.
• Champion creator success. Help creators develop ideas they're excited to make, celebrate their wins, and create partnerships that generate long-term value for both Atlas and the creators we work with.
• Partner cross-functionally with Creative, Paid Media, Brand, and Growth teams to maximize the impact of creator content across every customer touchpoint.

Requirements

• 5+ years building and scaling creator or influencer marketing programs that drive measurable customer acquisition.
• Proven experience recruiting, negotiating, and managing creator partnerships at scale.
• Strong commercial instincts—you understand CAC, attribution, creator ROI, and how to build programs that generate profitable growth.
• A systems mindset. You build repeatable processes, operating rhythms, and scalable programs—not just campaigns.
• Exceptional analytical rigor. You turn performance data into insights, insights into experiments, and experiments into repeatable playbooks that improve results over time.
• You know how to build dashboards and reporting that help teams make smarter, faster decisions.
• You're relentlessly curious and results-driven—you quickly identify what's working, eliminate what isn't, and scale winning ideas.
• You're equally comfortable building relationships with creators, brainstorming creative concepts, and diving into performance data.
• You use AI as a force multiplier for research, outreach, reporting, workflow automation, and decision-making.
• You thrive in fast-moving environments where you're building, iterating, and creating from the ground up.

Nice to have

• Experience in DTC, subscription, or consumer brands.
• Existing relationships with creators, talent managers, or influencer agencies.
• A passion for coffee, food, travel, gifting, or brands that create memorable customer experiences.
• A genuine passion for the creator economy. You love great content, celebrate when creators succeed, and believe the best partnerships help creators build meaningful businesses—not just promote products.

Benefits

• Comprehensive health, dental, and vision coverage
• 401(k)
• Paid time off and company holidays
• Atlas Coffee Club subscription ☕