Senior Manager, Corporate Segment Marketing Americas
New York City, NY (On-site)
Posted 3 hrs ago
Job Summary
Lead the Americas corporate segment marketing strategy across multiple Market Units, owning the end-to-end pipeline and revenue outcomes through integrated multi-channel campaigns, partner programs, and regional activation, while building and mentoring a high-performing global team.
- Own corporate segment strategy and regional activation across markets
- Drive multi-market campaigns, events, and partner programs to generate pipeline
- Lead and develop a high-performing marketing organization with cross-functional influence
Job Description
Responsibilities
- Executive Strategic Planning & Multi-Channel Orchestration: proven experience in integrated marketing — campaigns, digital, events, and partner programs — at multi-market scale.
- Revenue-Driven Marketing Leadership: you convert sales targets into demand requirements and own marketing-sourced, influenced, and partner-sourced pipeline.
- Team Leadership & People Development: proven track record building, coaching, and developing high-performing marketing teams and setting clear performance standards.
- Executive Stakeholder Management & Cross-Functional Influence: experience influencing senior stakeholders across sales, global marketing, and channel partner teams.
- Data-Driven Decision-Making & Market Insight: you track conversion across the buying lifecycle — prospect to closed won to adoption — and optimise investment accordingly.
- A practical approach to AI: you use automation, agentic workflows, and context engineering to work more effectively and take responsibility for AI-generated outputs.
- You will own the corporate segment marketing strategy for Americas — from global-to-local translation to pipeline and revenue outcomes across all Market Units.
- Develop and own the integrated corporate segment marketing strategy spanning all channels.
- Drive activation across all Market Units (MUs), partners, and sub-segments, including regional campaigns, local events, regional partner activation, and market-specific execution.
- Translate global marketing direction into regional and Market Unit activation, balancing global standards with local market needs.
Requirements
- You bring deep expertise in regional marketing strategy, multi-channel campaign governance, and developing high-performing teams across a complex global scope. You bring strong communication skills, a collaborative approach, and the creative thinking and learning agility to adapt as the role evolves.
- Executive Strategic Planning & Multi-Channel Orchestration: proven experience in integrated marketing — campaigns, digital, events, and partner programs — at multi-market scale.
- Revenue-Driven Marketing Leadership: you convert sales targets into demand requirements and own marketing-sourced, influenced, and partner-sourced pipeline.
- Team Leadership & People Development: proven track record building, coaching, and developing high-performing marketing teams and setting clear performance standards.
- Executive Stakeholder Management & Cross-Functional Influence: experience influencing senior stakeholders across sales, global marketing, and channel partner teams.
- Data-Driven Decision-Making & Market Insight: you track conversion across the buying lifecycle — prospect to closed won to adoption — and optimise investment accordingly.
- A practical approach to AI: you use automation, agentic workflows, and context engineering to work more effectively and take responsibility for AI-generated outputs.
Salaries
Posted range
$225K/yr – $526K/yr
Taken straight from the job posting.
Marketing Team
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Senior Manager, Corporate Segment Marketing Americas
SAP IT Business Systeme · New York City, NY · On-site