Senior Manager, Content Strategy and Knowledge Management

Alexandria, VA (Hybrid)

$75K/yr – $120K/yrSenior Level8+ years expFull time

Posted 7 days ago

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Job Summary

Own and govern client-facing and internal content strategy and knowledge-management initiatives, leading governance, audits, roadmaps, and reusable assets to improve findability, consistency, and impact.

  • Oversee governance, taxonomy, and editorial standards
  • Lead stakeholder alignment and cross-team collaboration

Job Description

Responsibilities

  • Lead content strategy for client-facing and internal technical, operational, policy, programmatic, web, learning-adjacent, and knowledge products.
  • Establish and maintain governance frameworks, including content models, taxonomy, metadata, naming conventions, version control, templates, style guidance, review cycles, publishing standards, and quality gates.
  • Conduct content audits, gap assessments, audience analysis, stakeholder interviews, and usability reviews to identify risks, duplication, findability issues, and improvement priorities.
  • Develop content roadmaps, inventories, editorial calendars, decision logs, workflow maps, governance documentation, and reusable content libraries.
  • Translate complex subject matter into clear, accurate, accessible, plain-language content that supports user needs, client goals, and measurable outcomes.
  • Design, organize, and improve knowledge repositories, knowledge bases, intranets, shared drives, content management systems, and comparable platforms such as SharePoint, Confluence, and ServiceNow.
  • Create and maintain sources of truth for procedures, guidance, job aids, playbooks, SOPs, templates, training support materials, editorial resources, and reusable assets.
  • Improve information architecture, searchability, navigation, tagging, lifecycle management, ownership, and findability across repositories and delivery platforms.
  • Oversee content intake, prioritization, workflow design, assignment coordination, review and approval routing, publication readiness, and archiving practices.
  • Track content health, workstream status, review risks, resource needs, publishing progress, usage trends, and continuous improvement opportunities.

Requirements

  • 8–10 years of progressive experience in content strategy, knowledge management, content operations, technical writing, content design, communications, digital content, UX, or a related field.
  • Bachelor’s degree in communications, English, journalism, marketing, information science, UX, public health, or a related field; equivalent experience may be considered based on internal policy.
  • Active U.S. Public Trust determination or ability to obtain one.
  • Demonstrated ability to translate complex technical, operational, policy, scientific, health, or programmatic information into clear, accessible, plain-language content.
  • Experience developing content governance, editorial standards, templates, metadata, taxonomy, information architecture, lifecycle rules, and reusable content libraries.
  • Experience managing or improving knowledge repositories, knowledge bases, CMSs, intranets, shared drives, or similar platforms such as SharePoint, Confluence, ServiceNow, or WordPress.
  • Strong project coordination skills, including managing multiple workstreams, stakeholders, deadlines, review cycles, risks, and priorities while maintaining quality.
  • Experience developing reports, dashboards, trackers, metrics, or status updates that communicate progress, risks, resource needs, content health, or improvement opportunities.
  • Working knowledge of accessibility, plain-language, usability, and quality assurance practices for digital, document-based, and training-adjacent content.
  • Ability to evaluate and responsibly apply AI-enabled tools to improve content development, workflow design, quality assurance, and knowledge organization.

Preferred

  • Preferred Qualifications: - Experience supporting the Department of Veterans Affairs, Department of Health and Human Services, Department of Defense, or other federal health care, public health, training, or human services organizations. - Experience leading content strategy or knowledge management within a federal consulting, professional services, health communications, learning and development, technical assistance, or digital transformation environment. - Experience with content lifecycle operations for service desks, knowledge bases, web portals, intranets, communities of practice, training support products, technical documentation, or user support ecosystems. - Familiarity with Section 508, plain-language, human-centered design, user research, service design, agile delivery, change management, or content design methods. - Relevant certification or training in knowledge management, content strategy, UX content design, accessibility, AI, agile delivery, project management, or change management.
Reingold Inc logo

Reingold Inc

Reingold is a full-service strategic communications and marketing firm, helping clients tell stories that get results. Combining the expertise of a mega-marketing firm and the heart of a mom-and-pop shop, we launch innovative campaigns that achieve measurable impact for mission-driven organizations. Since opening our doors in 1985, we’ve been committed to doing great work for clients that strive to make the world a better place. We make their missions our own. Pairing our dedication to supporting causes that matter with a research-driven approach, we drive impact through strategic communications, creative services, digital marketing, and digital experience solutions.

Founded in 1985
Alexandria, Virginia, USA
277 employees (125 in marketing)

Traffic Signals

Monthly Visitors
3.5K
Traffic Source Mix
Search
20.6%
Direct
33.6%
Referral
4.1%
Social
11.5%
Paid
0.8%

Headcount Trend

Current headcount: ~277

Marketing Team

Marketing Team Size
88 (32% of company)
Marketing Roles Posted (Last 30 Days)
2