Senior Manager, Content Strategy and Customer Engagement, All-Inclusive & Resorts

McLean, VA (Remote)

$110K/yr – $160K/yrSenior Level5+ years expFull time

Posted 9 days ago

Job Summary

Own and lead an integrated content strategy for the All-Inclusive & Resorts portfolio, shaping editorial calendars, storytelling across B2B and B2C channels, and cross-functional campaigns.

  • Define channel roles and governance, and drive performance-driven content plans
  • Lead cross-functional storytelling through PR, partnerships, and integrated campaigns
  • Track content performance and optimize against commercial priorities

Job Description

Responsibilities

  • Develop and manage an integrated content strategy and editorial calendar for the All-Inclusive & Resorts portfolio across B2B and B2C channels, aligning to commercial priorities, launches, seasonal moments, and demand-driving initiatives.
  • Create and oversee compelling content for Hilton Honors, LinkedIn, portfolio social channels, executive thought leadership, and other owned and earned touchpoints that strengthen the portfolio's voice and market positioning.
  • Lead social media channel strategy for the portfolio, including defining the role of each channel, content pillars, governance, activation plans, and performance measures.
  • Identify and activate storytelling opportunities through PR, podcasts, partnerships, and integrated campaigns, ensuring messaging consistency and strong cross-functional execution.

Requirements

  • Five (5) years of work experience in content strategy, brand marketing, communications, social media, CRM, integrated marketing, or a related field
  • You are a strong writer and strategic storyteller with experience in editorial planning, social media strategy, executive communications, PR collaboration, stakeholder management, and content performance measurement; experience with CRM/email platforms, social publishing tools, content management systems, and Microsoft PowerPoint
  • Experience with All Inclusive or Resort portfolios, lifestyle, or loyalty hospitality marketing
  • Experience developing both B2B and B2C content strategies and CRM calendars
  • Travel up to 15%

Preferred

  • Experience working with agency partners, podcast or audio content, executive thought leadership, and trade-facing content
  • Experience supporting premium portfolio storytelling across multiple markets

Benefits

  • Incredible travel perks – Enjoy 110 nights of deeply discounted travel, with room rates as low as $40/night at our world-class hotels through our Go Hilton travel program
  • Own a piece of Hilton – Through our employee stock purchase program (ESPP), you can invest in Hilton shares at a 15% discount to help build your financial future
  • Paid parental leave – Because family matters. We offer paid leave for eligible Team Members, including partners and adoptive parents
  • Personalized caregiving support – Access dedicated caregiving concierge services to help navigate caregiving for yourself and your loved ones
  • Crisis concierge – In times of loss, our Crisis Concierge offers a single, compassionate point of contact for both practical support and emotional care
  • Mental health resources – Your wellbeing comes first. Eligible Team Members can access free counseling and support through our best-in-class Employee Assistance Program (EAP)
  • Generous paid time off (PTO) – Recharge, relax, and take time for what matters most
  • Health & welfare benefits – From checkups to dental cleanings to new glasses, we offer a variety of health plans that keep you and your family covered
  • Financial security for your future – Our retirement plans make it easier to save for what's next
  • Benefits availability may vary depending on Team Member's location as well as terms and conditions of employment and are subject to the terms and conditions of each specific program/plan.
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Hilton

Hilton (NYSE: HLT) is a leading global hospitality company with a portfolio of 24 world-class brands comprising more than 8,400 properties and over 1.25 million rooms, in 140 countries and territories. Dedicated to fulfilling its founding vision to fill the earth with the light and warmth of hospitality, Hilton has welcomed over 3 billion guests in its more than 100-year history, was named the No. 1 World’s Best Workplace by Great Place to Work and Fortune and has been recognized as a global leader on the Dow Jones Sustainability Indices. Hilton has introduced industry-leading technology enhancements to improve the guest experience, including Digital Key Share, automated complimentary room upgrades and the ability to book confirmed connecting rooms. Through the award-winning guest loyalty program Hilton Honors, the more than 210 million Hilton Honors members who book directly with Hilton can earn Points for hotel stays and experiences money can't buy. With the free Hilton Honors app, guests can book their stay, select their room, check in, unlock their door with a Digital Key and check out, all from their smartphone. Visit stories.hilton.com for more information, and connect with Hilton on Facebook, X, LinkedIn, Instagram and YouTube.

Founded in 1919
McLean, VA, US
142K employees (2,597 in marketing)

Salaries

Posted range

$110K/yr – $160K/yr

Taken straight from the job posting.

See all Hilton salaries

Funding

Total Funding
$10.5B
Last Raise
$1B
Post IPO Debt, 4 months ago

Funding History

  • Dec 2025
    Post IPO Debt • $1B
  • Jul 2025
    Post IPO Debt • $1B
  • Sep 2024
    Post IPO Debt • $1B

Traffic Signals

Monthly Visitors
50.7M
Monthly Google Ads Budget
$5.7M
Traffic Source Mix
Search
39.9%
Direct
46.3%
Referral
11.2%
Social
0.3%
Paid
2.1%

Headcount Trend

Current headcount: ~149.1K

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