Responsibilities

• (This role has a hybrid schedule with 3 days in office and 2 days flex-remote)
• Join a dynamic organization driven by our passion for healthcare. UHS is seeking talented individuals who are eager to contribute their expertise and pursue rewarding careers. As a leader in acute care and behavioral health, UHS provides high-quality care to over 3 million patients annually, across our national network of facilities.
• The UHS Corporate Advertising Department is hiring a Senior Manager - Content Development to develop content plans and advise on content strategy for hospital/system marketing campaigns and initiatives, blogs, traditional print, digital messaging, videos and beyond (in alignment with marketing director, facility writer, design and digital teams).
• Key Responsibilities include:
• Edit/review content for corporate, acute care and behavioral health projects; ensures consistency and accuracy of tone, style and legal guidelines
• Contribute to development of high-level corporate initiatives such as annual reports, newsletters, advertisements and publications
• Creative thinker who leads or participates in the development of brand messaging, taglines and headlines for facilities and service line campaigns
• Contribute to development of naming and brand identity for new facilities, or rebrands of existing facilities, programs and initiatives
• Manage and mentor a team of writers and freelance staff; manages facility assignments/workload across team; creates and shares tools and resources to support writers’ creative process
• Manage/lead team meetings, trainings, process change initiatives, and provides constructive feedback and direction on reviewed materials; develops and shares best practices with team

Requirements

• Bachelor's degree with 8 -10 years' experience in healthcare marketing required.
• Expert knowledge of AP Style
• Mastery of current copywriting techniques and standards, including appropriate use of AI
• Experience with current digital content trends/channels, specifically SEO/AEO optimization
• Strong knowledge of technical tools, including Outlook and, ideally, Adobe Workfront; some SEMrush knowledge helpful; ability to learn new platforms/digital tools and share know-how with team essential
• Superior writing skills with experience and expertise across all marketing channels
• Exceptional copy editing and proofreading skills
• Strong conceptual abilities for developing strategic content to carry through multi-channel marketing tactics
• Creative thinker with experience coming up with and advocating for new brand content and initiatives for a wide range of facilities
• Effective collaboration across digital and design teams

Benefits

• excellent Medical, Dental, Vision and Prescription Drug Plan
• 401k with company match