Own integrated digital strategy and end-to-end paid media, turning data into creative and content that moves partner goals across video, social, email, and digital ads.

• Lead the development of integrated digital and content strategies that support organizational and partner goals
• Conceptualize and oversee cutting-edge digital and media campaigns, including narrative strategy and creative concepts
• Translate strategic objectives into high-impact content across platforms including video, social media, digital advertising, and email
• Lead the development of creative concepts, messaging frameworks, ad scripts, and direct-to-audience communications
• Own the end-to-end process for paid media and digital campaigns, from concept to execution to measurement
• Oversee and collaborate closely with digital vendors on paid media strategy, targeting, optimization, and performance reporting
• Establish clear KPIs and performance benchmarks, and communicate results to partners and stakeholders in clear, actionable ways
• Use data and insights to continuously optimize creative and digital strategies
• Manage and support the Creative Manager, providing mentorship, direction, and strategic guidance
• Serve as a key liaison to partner organizations, translating their goals into creative and digital strategies