Senior Manager, Consumer Marketing

Responsibilities

• Own consumer paid media strategy and budget across acquisition, retention and promotion, including the channel mix and performance accountability
• Own promotional strategy including the annual promotion calendar, measurement of offer effectiveness and mechanics of new promotion setup.
• Own acquisition, retention and consumer engagement strategy across paid, lifecycle and owned channels
• Own conversion analytics and reporting, including blended CPA, channel efficiency, funnel conversion rates and subscriber retention
• Build and run a structured test-and-learn roadmap, translating results into media, offer and creative decisions
• Own the reseller and channel-partner path to a One Pass subscription, partnering with business development on co-marketing and conversion
• Direct performance creative development against the brand standard set by Product Marketing, ensuring consistency across the consumer experience
• Partner with Marketing Operations on campaign execution, martech, lifecycle journeys and measurement infrastructure
• Partner with Product, Digital and Customer Experience teams to prioritize website and digital experience enhancements based on customer behavior, business needs, and performance insights.

Requirements

• 8+ years of consumer marketing experience in direct-to-consumer, retail, e-commerce or subscription businesses
• Demonstrated ownership of a conversion or revenue target, with quantifiable results driving consumers to purchase — not just engage or click
• Hands-on fluency in paid media, including paid social and paid search, with the ability to set strategy and direct an agency to it
• Experience designing and executing promotion and offer strategy, including pricing-offer mechanics
• Strong analytical capability with command of CPA, ROAS, LTV, funnel conversion and retention metrics, and the ability to translate data into action
• Proven experience building programs from the ground up in a fast-moving environment
• Bachelor’s degree or equivalent practical experience

Preferred

• Reseller, retail partner or channel marketing experience
• Subscription lifecycle and retention marketing experience
• Familiarity with marketing automation and CRM platforms
• Experience in health, wellness, fitness or consumer benefits categories