Senior Manager, Commercial Marketing - Connected Care

Responsibilities

• Driving portfolio growth and commercial performance by monitoring adoption, utilization, pipeline, revenue, retention, and marketing KPIs, translating insights into actions that improve business results.
• Developing and executing commercialization, go-to-market, and product launch strategies that align product vision with market opportunities, customer needs, and business objectives.
• Partnering cross-functionally with Product Management, Product Marketing, Sales, Medical Affairs, Marketing Communications, and regional teams to deliver successful commercialization initiatives.
• Creating differentiated positioning, messaging, value propositions, and customer engagement strategies that resonate with clinical, operational, financial, and IT decision-makers.
• Leading sales enablement and launch excellence through pre-launch, launch, and post-launch programs, ensuring the field has the tools, content, processes, and support needed for commercial success.
• Developing and optimizing customer adoption, lifecycle marketing, demand generation, and omnichannel campaigns that increase awareness, utilization, expansion, retention, and profitability.
• Leveraging customer insights, market intelligence, competitive analysis, and voice-of-customer feedback to strengthen commercial strategy, improve customer experience, and influence future product enhancements.
• Building scalable marketing capabilities and best practices while coaching teams, fostering collaboration, managing external partners, and driving operational excellence across the portfolio.

Requirements

• Requires a bachelor’s degree. MBA and/or graduate degree is a plus.
• 8+ years of progressive experience in commercial marketing, product marketing, downstream marketing, or related healthcare technology marketing roles.
• Experience marketing complex, software-enabled or platform-based healthcare solutions, with a demonstrated ability to drive enterprise adoption.
• Strong understanding of digital health ecosystems, including interoperability, clinical workflows, and enterprise IT environments.
• Demonstrated success commercializing healthcare technology, SaaS, connected device, digital health, or healthcare IT solutions.
• Proven ability to drive global product launches and commercialization initiatives across complex matrix organizations.
• Strong strategic thinking and business acumen, including experience analyzing commercial performance and translating insights into growth strategies.
• Ability to work and influence across business units and functions. Demonstrated track-record of leading and influencing in a matrixed environment.
• Excellent written & verbal communication and presentation skills
• Ability to travel up to 50% of the time, including international.

Benefits

• US Benefits at Baxter (except for Puerto Rico) This is where your well-being matters. Baxter offers comprehensive compensation and benefits packages for eligible roles. Our health and well-being benefits include medical and dental coverage that start on day one, as well as insurance coverage for basic life, accident, short-term and long-term disability, and business travel accident insurance. Financial and retirement benefits include the Employee Stock Purchase Plan (ESPP), with the ability to purchase company stock at a discount, and the 401(k) Retirement Savings Plan (RSP), with options for employee contributions and company matching. We also offer Flexible Spending Accounts, educational assistance programs, and time-off benefits such as paid holidays, paid time off ranging from 20 to 35 days based on length of service, family and medical leaves of absence, and paid parental leave. Additional benefits include commuting benefits, the Employee Discount Program, the Employee Assistance Program (EAP), and childcare benefits. Join us and enjoy the competitive compensation and benefits we offer to our employees. For additional information regarding Baxter US Benefits, please speak with your recruiter or visit our Benefits site: Benefits | Baxter