Senior Manager, Co-Brand Acquisitions at Marriott | Bethesda, MD | $110K/yr – $144K/yr

Marriott

Senior Manager, Co-Brand Acquisitions

Bethesda, MD (Hybrid)

$110K/yr – $144K/yrSenior Level5+ years expFull time

Posted 3 months ago

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Job Summary

Drive Marriott Bonvoy American Express Co-Brands acquisition programs across digital channels with end-to-end ownership and tight cross-functional collaboration.

Own end-to-end acquisition strategy, execution, and performance for Digital, Paid Search, Paid Media, and other channels.
Must-have: 5+ years in digital marketing with 2+ years in cobrand card acquisitions and hands-on channel ownership.
Standout: deep compliance knowledge for financial services and Marriott Bonvoy portfolio economics.

Job Description

Responsibilities

Develop the marketing roadmap and product growth plan for Marriott Bonvoy American Express Co-Brands to deliver acquisitions goals
Identify target audiences, inform offer and value proposition strategy, and coordinate tactics to support portfolio expansion
Drive ongoing analysis, reporting, and forecasting in partnership with internal teams and bank partners
Continuously innovate and enhance marketing tactics to drive revenue and contribute to portfolio growth
Manage ad-hoc projects in support of Global Cards strategic goals
Own end-to-end acquisition strategy, execution, and performance for Digital (Res/Non-Res, App), Paid Search, Paid Media, RAF, IVR, and other acquisition channels
Plan, deploy, and manage campaigns, creative, budgets, and offers across channels to achieve KPIs
Monitor performance, identify breaks, and lead remediation; manage ongoing channel and segment optimization
Design and execute a Test & Learn roadmap; document and apply results to ongoing strategy
Identify opportunities to improve efficiency via personalization, triggers, ride-along opportunities, and new placement

Requirements

5+ years of digital marketing experience with a minimum of 2 years of experience in cobrand card acquisitions.
Hands-on ownership of Paid Search, Paid Media, and digital acquisition channels with demonstrated budget and performance accountability
Demonstrated understanding of financial services marketing regulations and co-brand compliance requirements, including experience managing legal and compliance reviews across offer copy, channel placements, and creative assets in a highly regulated environment.
Deep understanding of the Marriott Bonvoy Loyalty program, co-brand card acquisition economics, and the internal systems and processes specific to this portfolio
Experience managing integrated campaigns end-to-end, including creative development, cross-functional reviews, and deployment
Strong analytical skills with the ability to translate performance data into strategic recommendations for senior leadership

Preferred

Experience with Direct Mail execution, or CEC acquisition channels
Exposure to a card product refresh or long-range go-to-market initiative
Established relationships with American Express or equivalent bank partners

Benefits

All positions offer a 401(k) plan, stock purchase plan, discounts at Marriott properties, commuter benefits, employee assistance plan, and childcare discounts. Benefits are subject to terms and conditions, which may include rules regarding eligibility, enrollment, waiting period, contribution, benefit limits, election changes, benefit exclusions, and others. Click here to learn more.
Full-time positions also offer coverage for medical, dental, vision, health care flexible spending account, dependent care flexible spending account, life insurance, disability insurance, accident insurance, adoption expense reimbursements, paid parental leave and educational assistance.

Marriott

Please see http://www.marriott.com/hotels/travel/wasdt-washington-marriott-wardman-park/Please see http://www.marriott.com/hotels/travel/wasdt-washington-marriott-wardman-park/Please see http://www.marriott.com/hotels/travel/wasdt-washington-marriott-wardman-park/

Dubai, Dubai, ARE

1.1K employees (11 in marketing)

www.marriott.com/hotels/travel/wasdt-washington-marriott-wardman-park