Responsibilities

• Own and optimize the Qualified platform: configure conversation flows, routing rules, and AI agent behavior to maximize inbound lead conversion and meeting bookings.
• Partner closely with Inside Sales to improve lead acceptance rates and handoff quality, working on-site in Greensboro to maintain a strong day-to-day working relationship with the inside sales team.
• Manage Qualified’s Salesforce and Pardot integration, ensuring lead routing rules, qualification criteria, and handoff SLAs are accurate and maintained as the business evolves.
• Monitor platform performance daily; track conversion rates, meeting acceptance, and pipeline contribution, and bring a regular cadence of analysis and recommendations to the VP of Growth Marketing.
• Manage a US-based direct report (to be hired) and provide day-to-day direction to a dotted-line report based in India, coordinating coverage and workload across time zones.
• Observe Inside Sales calls to understand what ‘sales-ready’ means in practice, gather ongoing feedback on lead quality, and refine the qualification framework accordingly.
• Serve as the business owner for Qualified, coordinating with IT, Marketing Operations, and Security on platform governance, access controls, and quarterly risk reviews.
• Analyze inbound lead performance by source, campaign, and region; share insights with Growth Marketing and Product Marketing to improve targeting and campaign quality upstream.