Senior Manager, Brand Marketing

Responsibilities

• Collaborate and implement annual global marketing plans aligned with brand and business objectives.
• Lead the planning, development, execution, and optimization of global brand campaigns, ensuring alignment with brand positioning, business priorities, and commercial objectives.
• Manage campaign calendars, timelines, and cross-functional stakeholder coordination to ensure successful delivery of key initiatives and brand moments.
• Support the evolution and execution of the global brand strategy across all markets.
• Ensure all marketing initiatives reflect Raffles’ luxury positioning, heritage, and service philosophy.
• Collaborate with internal teams and external agency partners to develop compelling creative assets, content, and storytelling that resonate with luxury travelers.
• Provide strategic input on proactive media pitches, story angle development, editorial opportunities, and thought leadership initiatives aligned with brand priorities.
• Compile and distribute a monthly Brand & Marketing Performance Report for internal stakeholders, highlighting public relations results, marketing performance, social media metrics, notable coverage, and key achievements.
• Partner with property-level marketing and communications teams to share top-tier media coverage, support local amplification efforts, and ensure consistency in brand messaging across the portfolio.
• Coordinate and support submissions for industry awards, rankings, and recognition programs that enhance brand prestige and visibility.

Requirements

• 6+ years of experience in marketing, brand management, preferably within luxury hospitality, luxury retail, travel, or lifestyle brands.
• Proven experience managing global or multi-market marketing and communications programs.
• Demonstrated success in brand campaign development, integrated marketing, and stakeholder management.
• Experience working with public relations, creative, media, and digital agencies.
• Strong understanding of luxury consumer behavior, media relations, content strategy, and digital marketing.
• Excellent written, verbal, and presentation skills with exceptional attention to detail.
• Strong project management, analytical, budgeting, and organizational capabilities.
• Ability to manage multiple priorities and work effectively in a fast-paced, global environment.