Senior Manager Brand Marketing

Bridgewater, NJ (Hybrid)

$164K/yr – $197K/yrSenior Level8+ years exp

Posted 4 days ago

Job Summary

Own and drive HCP marketing strategy and execution across brands; build and coach a marketing team; partner with sales; lead cross-functional campaigns and strategy with insights to inform decisions.

  • Own HCP marketing plans that translate business goals into campaigns and programs.
  • Lead and develop a high-performing marketing team while collaborating with sales and other functions.

Job Description

Responsibilities

  • HCP Marketing Leadership: Lead HCP marketing strategy and execution for a portfolio of professional supplement brands across multiple sales channels. Translate business objectives into annual marketing plans that drive awareness, engagement, recommendation, and growth
  • People Leadership: Lead, develop, and coach a team of marketing professionals while providing hands-on support and guidance as needed
  • Sales Partnership: Serve as the primary marketing partner to the HCP sales organization, ensuring alignment between marketing initiatives, sales priorities, and customer needs. Participate in sales meetings and maintain close collaboration with the field sales team
  • Campaign & Channel Strategy: Develop and oversee integrated HCP marketing campaigns across digital, CRM, brand websites, new product launches, sales materials, educational communications, trade shows, and other customer-facing channels to drive lead generation, retention, and business growth
  • Cross-Functional Leadership: Partner with Sales, eBusiness, Marketing Operations, Medical Affairs, Regulatory, Product Development, Finance, and agency partners to develop and execute HCP programs. Lead cross-functional teams to deliver high-quality results on time and within budget
  • Business Insights & Strategy: Monitor category trends, competitive activity, customer needs, and market dynamics to identify actionable insights and inform marketing strategy
  • Business & Budget Management: Lead annual brand reviews, evaluate marketing effectiveness, optimize resource allocation, identify synergies across initiatives, and manage the HCP marketing budget to maximize return on investment

Requirements

  • Bachelor's degree required; MBA or other advanced degree preferred
  • 8+ years of marketing experience, with HCP and nutritional supplement industry experience strongly preferred
  • 3+ years of experience leading, developing, and coaching marketing teams
  • Proven ability to lead multiple complex projects simultaneously and deliver results in a fast-paced, evolving environment
  • Demonstrated ability to make sound decisions in ambiguous and complex situations
  • Strong analytical skills with the ability to synthesize data from multiple sources and translate insights into business strategies and actions
  • Demonstrated ability to translate data into actionable insights, effectively utilizing digital tools and technologies to improve outcomes
  • Strong understanding of emerging digital trends and their relevance in a modern, insight-led workplace
  • Strategic thinker with strong business planning and execution capabilities
  • Customer-focused mindset with a passion for serving Healthcare Professionals and patients

Benefits

  • Nestlé offers performance-based incentives and a competitive total rewards package, which includes a 401k with company match, healthcare coverage and a broad range of other benefits. Incentives and/or benefit packages may vary depending on the position. Learn more at https://www.nestlejobs.com/nestle-in-the-us-benefits
  • It is our business imperative to remain a very inclusive workplace.
  • To our veterans and separated service members, you're at the forefront of our minds as we recruit top talent to join Nestlé. The skills you've gained while serving our country, such as flexibility, agility, and leadership, are much like the skills that will make you successful in this role. In addition, with our commitment to an inclusive work environment, we recognize the exceptional engagement and innovation displayed by individuals with disabilities. Nestlé seeks such skilled and qualified individuals to share our mission where you’ll join a cohort of others who have chosen to call Nestlé home.

Salaries

Posted range

$164K/yr – $197K/yr

Taken straight from the job posting.

See all Nestlé USA salaries

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Senior Manager Brand Marketing

Nestlé USA · Bridgewater, NJ · Hybrid