Responsibilities

• Drives the strategy, development, and execution of integrated, enterprise-level brand campaigns that reinforce the company’s purpose, values, and long-term growth priorities.
• Partners across teams to develop the corporate brand messaging.
• Owns marquee, enterprise-defining brand moments (e.g., Annual Report, enterprise thought leadership launches, signature corporate impact moments), ensuring they function as integrated brand platforms across the year.
• Reimagine marquee efforts as multi-channel experiences—spanning digital, social, earned, internal, events, and executive engagement—rather than one-time deliverables.
• Leads the employee/colleague brand strategy and value proposition. Ensuring colleagues understand, believe in, and can authentically represent the brand.
• Partner with HR, Internal Communications, DEI, and leadership teams to translate enterprise brand strategy into internal narratives, campaigns, and engagement moments.
• Oversee internal activation of marquee brand efforts, ensuring colleagues are informed, inspired, and equipped to amplify key narratives.
• Develop annual brand and campaign roadmaps that balance flagship moments with always-on storytelling.
• Establish messaging frameworks that ensure marquee efforts cascade into sustained, always-on content.
• Partner with thought leadership and research teams to translate insights into compelling narratives across campaigns.

Requirements

• 8+ years of experience in brand marketing, enterprise marketing, or integrated marketing roles within large, matrixed organizations.
• Proven experience leading marquee, enterprise-scale brand initiatives (e.g., Annual Reports, enterprise thought leadership platforms, major brand campaigns).
• Demonstrated expertise in internal/employee branding and culture-driven storytelling.
• Strong understanding of corporate brand, reputation, and multi-channel narrative orchestration.

Benefits

As part of Guardian’s Purpose – to inspire well-being – we are committed to offering contemporary, supportive, flexible, and inclusive benefits and resources to our colleagues. Explore our company benefits at www.guardianlife.com/careers/corporate/benefits . Benefits apply to full-time eligible employees.