Responsibilities

• Brand & Campaign Leadership
• Set the strategic direction for Roo’s brand team, translating business and marketing priorities into focused brand strategies, compelling campaigns, and elevated creative direction.
• Lead integrated campaigns from audience insight and messaging through creative direction, channel planning, execution, measurement, and iteration.
• Elevate the quality, clarity, creativity, and visual consistency of Roo’s brand work across major campaigns and everyday touchpoints.
• Use performance data, audience insights, and campaign learnings to improve how brand work is planned, prioritized, and measured.
• Grow Roo’s reach across social, community, events, content, and emerging channels.
• Develop brand-led programs and moments that build stronger connection with vets, techs, hospitals, and the broader veterinary community.
• Bring creative ideas to new channels, formats, and audience opportunities while keeping Roo’s brand consistent and high-quality.
• Shape Roo’s brand narrative across core audiences, ensuring our story is clear, credible, and relevant to the veterinary community.
• Lead thought leadership programs, including industry reports, customer stories, executive visibility, authored content, speaking opportunities, and other high-impact storytelling moments.

Requirements

• You have experience in brand marketing, integrated marketing, campaign marketing, or a related role, with experience leading multi-channel work from strategy through execution.
• You’ve managed and developed teams, including direct reports and external partners or agencies.
• You understand how brand shows up across the full customer journey, from major campaigns to everyday channel execution.
• You’re a strong storyteller with creative judgment, a clear point of view, and an eye for visual consistency, brand cohesion, and elevated execution.
• You’re highly collaborative and work across teams, build trust, and bring people along through clear communication and strong relationships.
• You use data, research, and performance learnings to make better decisions, sharpen strategy, and drive measurable impact.
• You bring curiosity and creative energy to the work, with a desire to keep testing new ideas, formats, channels, and ways of reaching audiences.
• You’re thoughtful about where AI and emerging tools can improve the way marketing teams work, while knowing where human judgment and creativity matter most.
• Due to the territory/regions covered by the person in this seat, only candidates in CT/MT timezones will be considered.

Preferred

• Experience in veterinary medicine, healthcare, tech, marketplaces, labor platforms, or mission-driven companies is a plus.

Benefits

• Accelerated growth & learning potential.
• Stipends for home office setup, continuing education, and monthly wellness.
• Comprehensive health benefits to fit your needs with base medical plan covered at 100% with optional premium buy up plans.
• 401K
• Unlimited Paid Time Off.
• Paid Maternity/Paternity and reproductive care leave.
• Gifts on your birthday & anniversary.
• Opportunity for domestic travel, including for regional team building events.