Responsibilities

• Lead and evolve the company’s brand strategy, voice, and positioning across influencer, creator, and brand partnership campaigns while building and scaling influencer and creator programs that drive awareness, trust, and cultural relevance
• Identify, evaluate, and secure talent ranging from micro-creators to celebrity partners for high-impact brand campaigns, while cultivating relationships with talent agencies, creator managers, and industry partners to source new opportunities
• Develop partnership proposals and negotiate agreements with creators, talent managers, and agents, and own execution of partnership campaigns including managing contracts, timelines, deliverables, and budgets
• Collaborate with paid media and content teams to amplify campaigns and execute integrated brand activations across TV, digital, and social channels
• Define and track success metrics for influencer and partnership campaigns while analyzing campaign performance and audience insights to optimize future partnerships and brand strategy and measure ROI

Requirements

• 5+ years experience in brand marketing, integrated marketing, or brand partnerships
• Experience leading large-scale brand campaigns and creator partnerships
• Strong understanding of digital platforms (YouTube, TikTok, podcasts, social media)
• Proven ability to build and scale influencer and creator strategy from sourcing to briefing to execution
• Strong leadership and cross-functional collaboration skills

Preferred

• Experience working with celebrity level campaigns
• Background in service oriented or mental health consumer brands
• Experience launching viral or culturally relevant campaigns

Benefits

• Comprehensive benefits package, including medical, dental, vision coverage, and 401(k) match
• HSA contribution options included
• Employee assistance programs, including financial, legal, mental health, and pet insurance!
• PTO based on an accrual system
• 11 company-observed holidays per year
• Casual and engaging startup environment with an outstanding mission-driven team atmosphere
• NOCD provides 12 weeks of fully paid parental leave for the primary caregiver, and 6 weeks of fully paid leave for the secondary caregiver, for qualifying full-time employees