Own and evolve brand systems and content to scale an AI-native operating model, while partnering across growth, external comms, and reputation programs to protect and amplify Asure’s voice.

• Brand System: Own and evolve Asure’s brand identity, voice, messaging framework, and visual standards.
• AI-native Brand OS: Build and maintain an AI-ready Brand Operating System with structured prompt libraries, JSON/markdown guidelines, and scalable assets.
• Campaign Alignment: Partner with Growth Marketing and Demand Gen to keep campaign creative, copy, and positioning on-brand.
• Content Leadership: Manage a Content Manager for long-form content, SEO/AEO copy, and campaign writing support.
• Content Strategy: Set editorial standards and strategy for educating, attracting, and engaging Asure’s audience.
• Hands-on Writing: Write and edit executive messaging, brand narratives, and campaign headlines.
• Scale the Content Engine: Direct AI-assisted production and curate outputs to meet brand bar before shipping.
• Social & Public Presence: Own brand social across Facebook, Instagram, YouTube, LinkedIn, and emerging channels.
• Brand Monitoring: Use AI tools to publish cadence, surface topics, and amplify reach while monitoring conversations.
• External Communications & Reputation: Lead press, media relationships, and proactive awards/analyst programs; manage external comms and reputation signals.