Responsibilities

• Own the development and promotion of thought leadership and other content for owned channels according to the strategy set by the Senior Director of B2B Marketing.
• Manage the JustPark LinkedIn account as well as the blog, and partner with channel owners (web & email) to optimise existing content for SEO and GEO.
• Brief and manage external agencies and freelancers to deliver content and creative at pace, ensuring brand consistency across every asset.
• Own JustPark’s presence at US industry conferences end-to-end. The calendar is extensive — spanning parking industry (IPMI, NPA), university (PACNet, NACDA), sports & entertainment (VenuesNow, Venue Connect), and a dozen or so regional shows throughout the year.
• Manage budget, logistics, swag, travel, agency relationships, internal sales team alignment and client entertaining to make every event count.
• Track events ROI and continuously raise the bar on how JustPark shows up in the market.
• Execute JustPark’s sponsorship deals with pro sports teams and venues, ensuring partner venues have the right assets to promote JustPark to their audiences.
• Brief the brand team on any creative assets needed to fulfil sponsorship commitments, keeping every deal activated and on-brand.
• Execute account engagement activity in coordination with Account Management and CRM teams — sending client newsletters, supporting the logistics of lunch & learns and webinars, and ensuring the right materials reach the right accounts at the right time.
• Partner with CRM to build cross-sell and upsell communications that introduce clients to new JustPark products and capabilities.

Requirements

• 6+ years of B2B marketing experience, ideally in SaaS, tech, or a venue/hospitality environment
• Strong execution skills — a project manager at heart, able to juggle multiple workstreams simultaneously without dropping the ball
• Proven experience managing conferences and industry events end-to-end, including budget ownership and agency coordination
• Experience in or affinity for the sports, entertainment, or parking industry is a strong plus
• Hands-on experience across email marketing, LinkedIn content, paid social (LinkedIn Ads) and paid search (Google Ads)
• Strong written communication skills with a sharp eye for brand and design consistency
• Experience working with external agencies and freelancers to deliver content and creative at pace
• Familiarity with CRM and marketing automation platforms (e.g. HubSpot, Salesforce Marketing Cloud or similar)
• Familiarity with demand generation metrics — MQL volume, CPL, pipeline contribution — and a data-driven approach to optimisation
• Comfortable interpreting performance data to draw insights and shape programme decisions

Preferred

• Experience in or affinity for the sports, entertainment, or parking industry is a strong plus
• 6+ years of B2B marketing experience, ideally in SaaS, tech, or a venue/hospitality environment

Benefits

• Unlimited PTO policy
• Complimentary in-office barista
• Catered breakfast & lunch between Tuesdays - Thursdays
• Regular social events at the office
• Comprehensive medical & dental coverage through Cigna
• Multiple healthcare plan options including low-deductible and HSA along with broad supplemental benefits
• Employee Assistance program
• Subscriptions to mental health assistance platforms
• Travel stipend for local employees
• Generous parental leave policy