Responsibilities

• Define the Best Buy media team’s audience data strategy and testing roadmap
• Oversee audience publishing and maintenance, supporting over >1,000 annual advertising campaigns and close to $1billion in media investment
• Lead testing and rollout of new identity capabilities to evolve how we identify and reach our customers
• Maintain key stakeholder relationships with data and audience advertising technology platforms (ex: LiveRamp, Google, Adobe, Meta)
• Partner with enterprise data privacy, advising on how Best Buy can operate under federal and state customer privacy regulations
• Maintain knowledge of current media trends, privacy regulations, and Adtech/ Martech ecosystems
• Provide thought leadership and education on Audience and Data capabilities, products, and trends
• Ability to manage multiple clients and projects simultaneously in a fast-paced environment

Requirements

• 8 years of experience in digital media buying (working knowledge of DSP’s: DV360, TTD, Criteo), ad technology, ad operations or analytics
• 5 years of experience with audience-based media buying, audience technologies (Adobe, Google, etc) or related technologies
• 3 years of indirect or direct people leadership experience

Preferred

• Deep understanding of consumer privacy regulations
• Ability to influence and lead beyond your role
• Ability to distill complex ideas and drive action
• Experience with audience clean room activations
• Experience in retail media and understanding of retail media network monetization strategies

Benefits

• Competitive pay
• Generous employee discount
• Physical and mental well-being support