Director, Media Portfolio Strategy
Best Buy
Springfield, IL (Remote)
$121K/yr - $216K/yrIn-houseFull-timeDirector/executive
1 day ago
Senior Media Strategist
Carbondale, CO (Hybrid)
$75K/yr – $90K/yrSenior Level4+ years expFull time
Posted 11 hrs ago
Job Summary
Own and optimize client relationships and cross-channel media strategies from planning through execution, with a focus on measurement, testing, and team mentorship.
Job Description
Responsibilities
- Lead day-to-day client relationships, owning communication, expectations, and follow-through
- Build, present, and execute cross-channel media strategies that connect brand, performance, and community to business goals
- Plan full-funnel media across paid social, paid search, programmatic, CTV, retail media, and traditional channels
- Own budget allocation, forecasting, pacing, and reconciliation
- Partner with analytics on incrementality tests, including geo-lift, holdout, and conversion-lift studies, and turn results into media decisions
- Partner with creative teams on testing frameworks and deliver clear reads on what won and why
- Work with social and PR teams to amplify community and earned moments through paid media
- Collaborate with channel, analytics, digital operations, trafficking, and finance teams, including on server-side tracking and conversions APIs
- Monitor performance and make in-flight optimizations
- Mentor and train junior staff
Requirements
- Bachelor's degree or equivalent experience
- 4-7 years of relevant experience in growth media, performance marketing, or paid media
- 3+ years in a client-facing account management role, agency side preferred
- Experience building and presenting cross-channel media strategies
- Confident client communicator who builds trust, presents strategy clearly, and holds a position under pushback
- Turns complex analysis into clear action, with strong data visualization and storytelling skills in Excel and PowerPoint
- Knowledge of growth marketing for ecommerce and DTC brands as well as knowledge of brand media
- Fluent in growth metrics, including CAC, MER, ROAS, iROAS, contribution margin, and LTV:CAC
- Experience with advanced measurement, including attribution and incrementality testing, and reconciling platform-reported results with lift reads
- Planning and buying experience in traditional media, including linear TV, OOH, audio, and print
Preferred
- Experience supporting new business pitches or RFP responses
- Programmatic and CTV experience with The Trade Desk or Google DV360
- Experience with Amazon Ads or other retail media networks such as Walmart Connect, Instacart, or Target Roundel
- Experience with creator and influencer paid amplification
- Knowledgeable in SEM and SEO, including how AI search is changing discovery
- Basic understanding of PR, community management, affiliate, and lifecycle marketing, and how all media works together
- A love of the outdoors
- A sense of humor
Benefits
- Medical coverage
- Dental coverage
- Vision coverage
- 401 (k) match
- Wellness benefit
- Professional development/education assistance
- Paid volunteer hours
- Parental leave
- Flexible schedule
- Company-wide offsites
Backbone Media
At Backbone, we are insiders of the outside world; we bring an expedition mindset and discipline specializations to hone, amplify, and stoke brands in the active lifestyle space and beyond. Backbone is an integrated marketing agency with capabilities in public relations, paid media, strategy, social media, influencer marketing, search marketing (SEO and SEM), analytics, affiliate marketing, and retail marketing. From day one, Backbone was rooted in the idea that you could fuse passion for an outdoor, active lifestyle with a profession advocating for brands you believe in. Today, we’re a team of more than 100 hard-charging runners, skiers, climbers, cyclists, hikers, paddlers, hunters, anglers, dog lovers and travel enthusiasts. We align our employees’ passions with the brands they represent.Our fast-paced offices in Denver and Carbondale have landed us on Outside’s “Best Places to Work” list more years than we can count. But we don’t just throw around buzzwords like teamwork, trust, and transparency. We live and breathe by our true north — from lunch runs, the Powder Clause and happy hours to trail work days and river clean-ups.Check out our website to learn more about us and what we do.
Salaries
Posted range
$75K/yr – $90K/yr
Taken straight from the job posting.
Marketing Team
Marketing Team Size
71 (65% of company)
Median Tenure
4.2 years
Marketing Roles Posted (Last 30 Days)
2
Traffic Signals
Monthly Visitors
9.6K
Monthly Google Ads Budget
$38
Traffic Source Mix
Search
33.1%
Direct
47.7%
Referral
6.5%
Social
11.6%
Paid
0.9%
Headcount Trend
Current headcount: ~108
Links
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